Uniqum is the name of Gudrun’s new product label for design crafted with extra love and care. The unique products are exclusively designed by Gudrun herself – from the brain, via the heart, through the hand to the brush. We hope you are also looking forward to seeing the Uniqum family grow. Keep a lookout!
 

Buij
When Gudrun was designing Buij trousers and blouse, her focus was on bringing traditional handicraft and modern-day design together in one creation. Both pieces are crafted from gorgeous organic cotton featuring a design made with the tie-dye method. This means the fabric was hand-tied into knots and then immersed in plant-based natural dyes. The shades of blue are produced using a natural dye powder made from the dried leaves of the true indigo plant, Indigofera Tinctoria – a shrub that grows in warm climates. The orange dye is extracted from the golden petals of marigold flowers. There is a whole spectrum of colours that can be obtained from plants and the resulting shades depend on which are used. Working with natural plant dyes also allows us to experiment with different combinations of plants to create new and exciting colours! 

In a nutshell – Buij is craftsmanship, sustainability and style all in one. As strikingly exclusive as a true UNIQUM item of clothing should be. 
 
Buy the blouse »  /  Pair with the trousers »


 

Shimla 
The superb organic cotton and linen blend fabric is enhanced by hand-embroidered detailing. Two distinct styles to choose from – our smock blouse, a true classic, and a timeless, easy-to-wear dress.
View the blouse »  /  Buy the dress »

 

 

 

“The design for this dress came together in my watercolour sketchbook where I often collect new ideas when I’m out on my travels. Actually, many of our UNIQUM items started out in my sketchbook. Creating pieces like this one is so inspiring, as it allows me to get more experimental. I can take a mix of fabrics and create a dress composed of different patterns. Organdie combined with voile – appliqued and embroidered designs. I then hand the sketches to the supplier myself and return after a few days to inspect the first samples of the new print. What joy!”

 


Swedish design with a green soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.
 

 


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Are you a #gudrunista? 

Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels! 

Looking for inspiration?
Meet other colourful Gudrunistas here »

 
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instagram_paper.png

Are you a #gudrunista? 

Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels! 

Looking for inspiration?
Meet other colourful Gudrunistas here »