We’re still here for you – both online and via telephone. Stay well!

Log in
Customer service
Find your size
Change country

Please choose your country.

Austria

Belgium

Denmark

Finland

France

Germany

Hong Kong SAR

Ireland

Italy

Netherlands

Norway

Sweden

Switzerland

United Kingdom

United States

World

European Union

English (United Kingdom)

Would you like to change markets?

If you change markets, your shopping cart will be emptied
You will be logged off

Change market Stay put

Search
To the checkout »
0

Thank you!

Sale

Clothes

Clothes in the sale

Dresses

Tunics

Blouses

Tops

Cardigans

Knits

Outerwear

Trousers

Skirts

Leggings & tights

Accessories

Shoes

Shawls

Swimwear

Ways to style

Homeware

Homeware in the sale

Décor & home accessories

Textiles

Rugs

Promotions

All sale items

New in the sale

50-70% off

Bargains of the weekend

Bargain box

Start shopping »
Clothes

View all clothes

Dresses, tunics & kaftans

Tops & sweaters

Trousers & leggings

Cardigans

Blouses & waistcoats

Coats & jackets

Skirts

Shoes

Accessories

Swimwear

Essentials

Gift cards

Ways to style
Homeware

View all homeware

Kitchen & Dining Room

Bathroom

Bedroom

Ceramics & glassware

Cushion covers

Curtains

Rugs & Mats

Tablecloths

Decoration & Accessories

Fabrics

Books
Inspiration

Wear a work of art »

Light and airy summer styles »

Wear hand-crafted goodness »

Let your style flourish »

Falling for rustic romance »

Fabrics front and centre »

Polka dots and dragonflies »

Summer styles in vibranat hues »

Shimmering like sand dunes »

Bathing in a sea of flowers »

Homeware inspired by Haga Park »

25 years of organic cotton »

Rollicking red »

Wild about green »

Rosy, cosy softness »

Classic stripes & waffle weaves »

Feel the presence of history »

Colour magic for bathrooms »

Sun drenched rooms »

Simply Colourful »

Simply Natural »

Simply Green »

Spring »

Accessories »

Hälsingland farms »

A handcrafted vibe for your home »

Collection archives »
Gudruns World

To the checkout »
0

FREE SHIPPING TO ACCESS POINT & 30-DAY MONEY-BACK GUARANTEE | Regarding coronavirus (COVID-19) – Read about the steps we are taking » | BARGAINS OF THE WEEKEND – Don’t miss out »

Please choose your country.

Austria

Belgium

Denmark

Finland

France

Germany

Hong Kong SAR

Ireland

Italy

Netherlands

Norway

Sweden

Switzerland

United Kingdom

United States

World

European Union

English (United Kingdom)

Would you like to change markets?

If you change markets, your shopping cart will be emptied
You will be logged off

Change market Stay put

Sale
- Clothes
- Clothes in the sale
- Dresses
- Tunics
- Blouses
- Tops
- Cardigans
- Knits
- Outerwear
- Trousers
- Skirts
- Leggings & tights
- Accessories
- Shoes
- Shawls
- Swimwear
- Ways to style
- Homeware
- Homeware in the sale
- Décor & home accessories
- Textiles
- Rugs
- Promotions
- All sale items
- New in the sale
- 50-70% off
- Bargains of the weekend
- Bargain box
Clothes
Homeware
Inspiration
Gudruns World

Log in
Change country
Customer service
Find your size

Shop by style
/
Scandinavian fashion

Clothes
Home
Campaigns
Shop by style
- Organic cotton
- Linen clothing
- Knits
- Patterned clothing
- Recycled materials
- Block-printed
- Lagenlook
- Florals
- Stripes
- Dots
- Embroidered clothing
- Smooth and supple silk
- Velour clothing
- Clothing set
- Kaftans
- Folk style
- Scandinavian fashion
- Swedish design
Sale

Shop by style
/
Scandinavian fashion

Filter

Colour

Size

One Size
XS
S
S/M
M
L
L/XL
XL
XXL
36
38
40
42
37
39
41

Material & Environment

Gudrun's Good Fiber
Gudrun's Good Production

COTTON
ELASTANE
LINEN
LYOCELL
POLYAMIDE
MODAL
WOOL
LEATHER
POLYESTER
VISCOSE
NATURAL RUBBER
CASHMERE
JUTE
SILK
ALPACA
WOOD

Fit

Standard fit
Generous fit
Figure fit
Extra generous fit

Scandinavian fashion

Embrace Scandinavian clothing in sustainable materials and Nordic colourways. Mix and match our wearable styles in patternful prints or subtle solids for your authentically Scandinavian, unique, comfortable and colourful outfits!

Clear

Rosewood sleeveless dress

Price: £54.00

Solid-colour tights

Sale: £10.00

Price: £13.00

Solid-colour tights

Sale: £10.00

Price: £13.00

Melodie dress

Price: £119.00

Transparens blouse

Bargain of the weekend: £49.00

Price: £74.00

Striped knee-highs

Bargain of the weekend: £4.00

Price: £9.00

Dotted knee-highs

Bargain of the weekend: £4.00

Price: £9.00

Solid-colour tights

Sale: £10.00

Price: £13.00

Nicole tunic

Price: £99.00

Chandi dress

Sale: £99.00

Price: £129.00

Rosanna dress

Price: £64.00

Chandi dress

Sale: £99.00

Price: £129.00

Chandi dress

Sale: £99.00

Price: £129.00

Striped knee-highs

Bargain of the weekend: £4.00

Price: £9.00

Lily shawl

Bargain of the weekend: £22.00

Price: £39.00

Rosewood dress

Price: £84.00

Melodie dress

Price: £119.00

Striped knee-highs

Bargain of the weekend: £4.00

Price: £9.00

Nicole tunic

Price: £99.00

Solid-colour shawl

Bargain price: £19.00

Price: £39.00

Melodie belt

Price: £29.00

Solid-colour tights

Sale: £10.00

Price: £13.00

Raster top

Bargain of the weekend: £34.00

Price: £59.00

Acacia dress

Sale: £64.00

Price: £79.00

24 of 461 View more

Shop by style
/
Scandinavian fashion

Filter

Colour

Size

One Size
XS
S
S/M
M
L
L/XL
XL
XXL
36
38
40
42
37
39
41

Material & Environment

Gudrun's Good Fiber
Gudrun's Good Production

ALPACA
CASHMERE
COTTON
ELASTANE
JUTE
LEATHER
LINEN
LYOCELL
MODAL
NATURAL RUBBER
POLYAMIDE
POLYESTER
SILK
VISCOSE
WOOD
WOOL

Fit

Standard fit
Extra generous fit
Generous fit
Figure fit

Shop by style
/
Scandinavian fashion

Scandinavian fashion

Sort

Lowest price first
Highest price first

About us

About Gudrun Sjödén
Work with us
Press
Sustainability

Customer

Customer service
Purchasing information
Find your size
Shoe guide
Privacy and security statement
My account
Contact us

Stores
Become a club member
Recruit a friend
Gift card

Subscribe to newsletter:

Send »

By clicking on Send, you agree to our privacy and security terms

Privacy and Security Statement

Gudrun Sjödén Design AB (556193-8233) is responsible for the personal data that you entrust to us (when you register with us, shop in our stores, online or via phone, fax and letter, or if you make a complaint). When you do so, you also consent to us storing and using these data to enable us to meet our obligations to you, for direct marketing purposes, to enable us to develop our products and services, and to provide you with the best possible service. Your data are not disclosed to or shared with any third party for marketing purposes outside of Gudrun Sjödén.

We only disclose your data to our partners and suppliers (in some cases outside the EU) where it is necessary for us to fulfil our obligations. Your data are retained for this purpose only. Some data will need to be retained for longer, however, when required by the official authorities.

Under the General Data Protection Regulation (GDPR), you are entitled to see the information we hold about you. If you wish to make changes to the information (because you feel it is inaccurate, incomplete or irrelevant), simply log in to “My Account” on our website or contact our customer services. You can also change your preferences or unsubscribe from our marketing emails there. Would you like to be removed from our database? Then please contact our customer services.

We retain your data while you are an active customer with us. Please see below for more details.

Privacy statement - online purchases
We use data such as your name, address, e-mail address, phone number, payment details, payment history and order information so that we can process the purchases you make in our webshop. If you choose to pay by invoice, we will also use your personal ID number.

We use your data to process your order and any returns, to notify you of delivery status, manage payments and provide you with the best possible service when you contact us.

We only keep your data while you are an active customer and while you have the right to complain, i.e. 36 months after you made your last purchase.

Processing of your personal data is essential to allow Gudrun Sjödén to provide the service to you and to deliver your order.

Privacy statement - marketing
We use your personal data to send you marketing offers, information surveys and invitations through e-mails, text messages, phone calls and postal mail.

In order to do this, we process your name, e-mail address, phone number and your postal address. We also use data about products that you have purchased or shown an interest in to get to know you and be able to offer you information about products that we think you might like.

Processing of your personal data is based on your consent when you agree to receive marketing communications. The exception to this is direct marketing communications via postal mail, including catalogues, which are sent to you based on your legitimate interest.

Privacy statement - My Account
We process your personal data to make it easy for you to access and manage your personal information, such as contact details, order history, order and subscription details.

To be able to do this, we use the data that you choose to provide us with, for example, your name, phone number, address, e-mail address, order history and customer number.

Processing of your personal data is based on the legitimate interests of Gudrun Sjödén.

Privacy statement - The Gudrun Club
To allow you to enjoy the benefits associated with our Club, we use your data to send unique club offers, gifts, invitations to events, competitions, and to process your order history so that we can calculate your points to send you bonus awards.

To be able to do this, we use data such as your name, address, e-mail address, customer number and order history.

We only keep your data while you are an active customer, i.e. 36 months after you made your last purchase. You can log into My Account or call customer services at any time to manage your subscriptions.

Processing of your personal data is necessary for us to provide you with Gudrun Sjödén’s Club services.

Privacy statement - Customer services
To enable us to provide an optimal service when you require information about our products, technical support or advice via e-mail, our chat service, phone or our social media platforms, we need to process your data, such as contact details (name, address and phone number), date of birth, payment details and history, credit information, order information, account or customer number, and any previous correspondence.

We retain any personal data contained in telephone calls for 90 days, data in e-mail correspondence for 24 months and other data about you for 36 months after your last purchase.

Processing of your personal data is based on the legitimate interests of Gudrun Sjödén.

Privacy statement - Competitions
When you take part in our competitions, we process your data in order to be able to contact you with information about the competition, to contact the winners and to send out and follow up prizes.

To be able to do this, we process your contact details (name, address and phone number), possibly your e-mail address and information that was sent in for the competition.

We retain these data until the competition has ended and the winners have been contacted.

Processing of your personal data is based on your consent when you choose to take part in a competition.

Privacy statement - Cookies and our webshop

Cookies - Gudrun Sjödén’s website uses cookies. A cookie is a small text file that is stored on your computer/mobile device and contains no personal information. Cookies stored while you are visiting our website are called temporary cookies – these disappear when you close your browser. Cookies stored for longer are called permanent cookies. You can block the use of cookies at any time by choosing to disallow cookies in your browser settings. However, this may prevent you from accessing certain features of our website since our webshop uses cookies for some of its functionality.

We use both temporary and permanent cookies to bring you the best possible webshop experience. These cookies allow items to be saved in your shopping basket, log you out of the site if you have been inactive for a while, and ensure you receive relevant information.

We use cookies to analyse and enhance your experience on our webshop using e.g. third-party cookies from Google Analytics. Cookies used for analysis are both temporary cookies that save information about your session, and permanent cookies that remember if you return to our site later.

We use third-party cookies to make it easy for you to share our content in social media. We also use permanent third-party cookies in order to be able to make you relevant offers when you visit other websites/social networks.

Encryption – We use encryption technology in our webshop to protect your personal data. SSL stands for Secure Sockets Layer and ensures that all information transmitted between the buyer and seller is encrypted.

Links – Here on www.gudrunsjoden.com you may find links to other websites. Gudrun Sjödén Design AB disclaims all liability for privacy protection or content on these sites.

Copyright – All content on this website is protected by international copyright laws.

UK | Gudrun Sjödén Ltd. 65-67 Monmouth Street, London WC2H 9DG | order@gudrunsjoden.co.uk | Phone store (+44)(0)20 72 40 22 11 | Phone mail order 0800 056 9912

English (United Kingdom)

Start shopping »

Wear a work of art »

Light and airy summer styles »

Wear hand-crafted goodness »

Let your style flourish »

Falling for rustic romance »

Fabrics front and centre »

Polka dots and dragonflies »

Summer styles in vibranat hues »

Shimmering like sand dunes »

Bathing in a sea of flowers »

Homeware inspired by Haga Park »

25 years of organic cotton »

Rollicking red »

Wild about green »

Rosy, cosy softness »

Classic stripes & waffle weaves »

Feel the presence of history »

Colour magic for bathrooms »

Sun drenched rooms »

Simply Colourful »

Simply Natural »

Simply Green »

Spring »

Accessories »

Hälsingland farms »

A handcrafted vibe for your home »

Collection archives »

Scandinavian fashion