Gudrun Sjödén’s own ecolabel
Each garment for which we made an extra environmental choice is marked with the following symbols – we call it Gudrun’s Good Guide:
Gudrun’s Good Fiber
These products are made entirely or partly from materials grown or developed from a sustainable perspective. We require transparency and certificates. The fibers and materials we classify as good environmental choices include recycled materials, TENCEL™ Lyocell, TENCEL™ Modal, TENCEL™ Modal with micro technology, EcoVero™ viscose and other eco-friendly fibers from Lenzing, as well as organically grown cotton and linen, organic wool, Swedish wool, natural/dew-retted flax, CmiA and BCI cotton, silk, alpaca, vegetable-tanned and dyed leather. FSC® certified wood and natural rubber are also included.
Gudrun’s Good Production
The product has been produced completely or largely in controlled factories that use the best possible processes for health and the environment. We set high standards to ensure that all leading processes in production are certified, in some cases all the way to the sewing factory. We accept GOTS, Fairtrade and SteP by OEKO-TEX.
Gudrun’s Unique Craftsmanship
This product has been made by skilled artisans according to long-held traditions. Each product has its own unique look and artistic value. By buying this product, you are helping these unique skills and handicrafts to survive and grow.
Gudrun’s Good Deed
The product is sold to benefit charity.
Gudrun’s Good Guide
– An entire collection to be proud of.
Our goal is to have as many products as possible produced to meet environmentally friendly standards, not just a small exclusive portion. Environmental awareness has evolved over the decades, wandering in and out of fashion. From the first tentative, almost unfeasible efforts of the 1980s, through our first eco-collection in the 1990s to today, when green is taken for granted.
In the maze of environmental labels, we felt that having an ecolabel of our own could be a simple way for you as a customer to navigate among our collections. In 2008 we developed our Leaf-based system and in 2017 we are updating this system and addingGudrun’s Good Guide.