Lovely “Debbie” top
– in the finest organic cotton.
To the new arrival »
Gorgeous “Debbie” dress
Eco-friendly beauty for breezy summer days.
To the new arrival »
Read the book about sustainable cotton production
We wrote it with the Swedish Aral Sea Society to spread information about cotton farming around the Aral Sea.
I want to read it »
Which color is your favorite?
Asparagus green, warm rust red or naturally beautiful, undyed white?
Don the dress »
The first year of organic cotton
It all began in Greece. In northern Greece, near Thessaloniki, which is the country’s major textile city. The Litsas family runs the Readytex factory there, where we’ve been producing organic cotton garments since 1995. At Readytex, Dimitrios had developed a plant-based dyeing process. The old recipe was reinvigorated with an eco-friendly method.
Read the entire history here »
Are you a #gudrunista?
Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media!
Need inspiration?
Find more colorful gudrunistas here »