Mora – a place where craftsmanship lives and thrives

Swedish folklore  – inspired by Mora

My image of the folk costumes of Dalarna comes from Mora. White sheepskin is the strongest ingredient, along with abundant colors and craftsmanship. Knit with rhythmic patterns combined with hand-embroidered roses. Block-printed patterns are also part of the Swedish textile tradition. I wanted to emphasize undyed white in particular in my “Mora” collection.

Coat  Siljan  in wool, cotton and viscose

1text_us.pngTake home a pattern infused with craftsmanship. 
Don the dress »

“Mora” alpaca blend/recycled wool waistcoat

Embroidered vest inspired by Swedish folklore. 
To the product »

“Siljan” wool/cotton/viscose coat

3text_us.pngWrap up in a warm wool coat. 
Take a closer look here »

Mora” alpaca blend/recycled wool waistcoat

5text_us.pngIndulge in garments with gorgeous details. 
Discover the “Mora” vest »

“Selma” micromodal/elastane dress

Storybook beauty  

Wear our blossoming rose pattern on soft modal jersey. 
Take home yours »

Kristine” cotton/wool dress

Timeless favorite

in a thin, soft fabric. 
Hurry here »

“Siljan” wool/cotton/viscose coat

High overlapping collar

In natural, dark hibiscus or ash gray – the choice is yours!
See all colors »

Selma” micromodal/elastane top

9text_us.pngwith a cardigan or vest!
Get it here »

Dress in folklore styles

Dress in Folklore

“Mora” alpaca blend/recycled wool cardigan

11text_us.pngin alpaca and recycled wool.  
To the “Mora” cardigan »

 


instagram Icon

Are you a #gudrunista? 

Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! 

Need inspiration?
Find more colorful gudrunistas here »