Graphic patterns on exquisite materials.

Take home a piece of patterned joy!
Buy the “Vilhelmina” dress »

My image of Gällivare includes blankets of snow and soft red clothing.
To the velour dress »
See more of the “Vilhelmina” cardigan »


The journey from the railway station in Gällivare
was quick on an old kicksled.

image19_uk.jpgAunt Lily would arrive by train, dressed in red from head to toe.

The most beautiful wrap cardigan

has chevrons, stripes and dots.
Take home the cardigan »


Foliage and lilies in bloom

To the “Kranskulla” cardigan »


– a sumptuous material for the holidays
Take a closer look here »


Fantastic sheen

Treat yourself to a graphic patterned velour dress!
To the “Dorotea” dress »



Are you a #gudrunista? 

Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! 

Need inspiration?
Find more colorful gudrunistas here »