THE MIDWEST AND NEW ROSY DREAMS

A party dress made of organic cotton, embellished with exquisite embroidery.
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Småland organic cotton waistcoat – a gem
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Treat yourself to a cardigan »

“Blomstermåla” is a placename from the Swedish province of Småland, from where many inhabitants emigrated to America in the 1800s. In this programme, we pay tribute to a Swedish heartland with fine embroidery. 

Subtle all-over embroidery on organic cotton

Long cardigan in organic cotton » / Sunday blouse » / Organic cotton trousers »

VILHELM MOBERG
Swedish author 1898–1973
His best-known works are The Emigrants, a series of books about a group of people who emigrated from the region of Småland in Sweden to Minnesota, USA in the mid 1800s, a fate shared with 1.5 million other Swedes, including many of the author’s relatives.
Moberg spent twelve years doing research before he started to write his epic series.

Blomstermåla cardigan » / Petticoat in organic cotton »