Pondicherry, or Puducherry as it is now called, lies on the southeast coast of India. Its colonial history has given it a dual personality, with bilingual street signs written in both Tamil and French. It is a place where different worlds meet in a unique blend of Indian and French culture, of quiet spirituality in the midst of bustling urban life. Our new collection was created in the same spirit... an interplay of contrasts and harmonies. Timeless styles exuding Nordic simplicity with influences of vintage and French street fashion. A playful wardrobe of checks, stripes, chambray weave with a denim feel and soft ruffles designed for mixing and matching.
 

Clothes in natural fabrics

Timeless charm in a mix of styles
Vintage and French fashion are the inspiration for this collection. The focus is on our own chambray denim, checks and stripes, and diverse silhouettes – some close-fitting, others generously oversized. New materials like LENZING™ ECOVERO™ Viscose are blended with classic woven and knitted fabrics. The resulting collection invites you to mix styles and express yourself in a way that feels authentic and new. The timeless moss-stitch sweater is a favourite. Mix layers, add a fun jersey stripe and finish with colourful accessories for a bright and energising look.

Shop the collection
Looking for your favourite colour? There are more colours than those you see here! Click on the product to view all the colours, learn more about our fabrics, fits, etc.