Mix & match playful patterns
Create your unique style by combining layers of colours and patterns.
Mix & match »
Joyful knitted designs
Browse solid-colour and patterned knitwear.
Check out the knitwear »
Dresses for all occasions
Take your pick of dresses in a rich palette of styles and colours.
View all dresses »
What’s in your Gudrun wardrobe?
Share your most cherished Gudrun item with us for the chance to win a gift voucher worth £400.
More details here »
50 years of creativity
Layered looks
Dress in layers and mix and match your Gudrun favourites to create your unique style.
Find inspiration here »
50 years of fashion history
Enjoy the trip down Gudrun’s memory lane, from the company’s inception in 1974 to today.
Looking back »
Steadfast wardrobe staples
Combine unique favourites with new essentials that bring comfort and style to your wardrobe.
All essentials »
Gudrun’s favourite places
Find inspiration in Gudrun’s book about the exciting places she has visited.
Find out more » / Buy the book »
A wealth of unique designs
A colourful pageant of our most outstanding designs.
Captivating designs »
Explore the full collection:
Swedish design with a colourful soul
Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.
Are you a #gudrunista?
Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels!
Looking for inspiration?
Meet other colourful Gudrunistas here »
That is probably because you have not accepted our performance cookies. Find out more and update your Cookies Settings