New styles to fall in love with

Keen to see the new arrivals? Check back from time to time – we’re regularly creating new pieces for colourful personalities.


Sort by price:

  • “Fjäril” organic cotton dress - dusky pink

    Fjäril dress

    • Early bird price: HK$ 595
    • Price: HK$ 695
  • “Fjäril” organic cotton dress - feather

    Fjäril dress

    • Early bird price: HK$ 595
    • Price: HK$ 695
  • “Fjäril” organic cotton dress - apple green

    Fjäril dress

    • Early bird price: HK$ 595
    • Price: HK$ 695
  • “Fjäril” woven organic cotton dress - dusky pink

    Fjäril dress

    • Price: HK$ 795
  • “Fjäril” woven organic cotton dress - feather

    Fjäril dress

    • Price: HK$ 795
  • “Fjäril” woven organic cotton dress - apple green

    Fjäril dress

    • Price: HK$ 795
  • “Fjäril” organic cotton scarf - natural

    Fjäril scarf

    • Price: HK$ 295
  • “Fjäril” organic cotton scarf - hydrangea

    Fjäril scarf

    • Price: HK$ 295
  • Two women wearing butterfly-patterned clothing stand against a matching purple background.

    Two butterfly dresses from this year’s May collection are on offer at an exclusive earlybird price. Ends 18 April.
     

  • “Fjäril” organic cotton scarf - blue jay

    Fjäril scarf

    • Price: HK$ 295
  • Organic cotton/linen jersey top - light oriental green

    Jersey top

    • Price: HK$ 595
  • Organic cotton/linen jersey top - feather

    Jersey top

    • Price: HK$ 595
  • Organic cotton/linen jersey top - dandelion

    Jersey top

    • Price: HK$ 595
  • Organic cotton/linen jersey top - ink blue

    Jersey top

    • Price: HK$ 595
  • “Bifrost” woven linen shorts - natural

    Bifrost shorts

    • Price: HK$ 895
  • “Bifrost” woven linen shorts - light coral

    Bifrost shorts

    • Price: HK$ 895
  • “Bifrost” woven linen shorts - light brilliant blue

    Bifrost shorts

    • Price: HK$ 895
  • “Bifrost” woven linen shorts - light mulberry

    Bifrost shorts

    • Price: HK$ 895
  • “Bifrost” woven linen shirt dress - natural

    Bifrost dress

    • Price: HK$ 1 395
  • “Bifrost” woven linen shirt dress - light mulberry

    Bifrost dress

    • Price: HK$ 1 395
  • “Bifrost” woven linen shirt dress - light coral

    Bifrost dress

    • Price: HK$ 1 395
  • “Bifrost” woven linen shirt dress - light brilliant blue

    Bifrost dress

    • Price: HK$ 1 395
  • “Duha” woven organic cotton blouse - dark ash grey

    Duha blouse

    • Club price: HK$ 895
    • Price: HK$ 995
  • “Duha” woven organic cotton blouse - peony

    Duha blouse

    • Club price: HK$ 895
    • Price: HK$ 995
  • “Duha” woven organic cotton blouse - ecru

    Duha blouse

    • Club price: HK$ 895
    • Price: HK$ 995
  • “Runa” organic cotton jersey top - light ecru

    Runa top

    • Price: HK$ 695
  • “Runa” organic cotton jersey top - black

    Runa top

    • Price: HK$ 695
  • “Runa” organic cotton jersey top - purple red

    Runa top

    • Price: HK$ 695
  • “Raya” knitted organic cotton cardigan - dark hibiscus

    Raya pointelle cardigan

    • Price: HK$ 995
  • “Raya” knitted organic cotton cardigan - black

    Raya pointelle cardigan

    • Price: HK$ 995
  • “Raya” knitted organic cotton cardigan - undyed

    Raya pointelle cardigan

    • Price: HK$ 995
  • “Duha” woven organic cotton dress - peony

    Duha dress

    • Price: HK$ 1 595
  • “Duha” woven organic cotton dress - ecru

    Duha dress

    • Price: HK$ 1 595
  • “Duha” woven organic cotton dress - dark ash grey

    Duha dress

    • Price: HK$ 1 595
  • Jersey tunic in organic cotton/linen - dandelion

    Jersey tunic

    • Price: HK$ 695
  • Jersey tunic in organic cotton/linen - light oriental green

    Jersey tunic

    • Price: HK$ 695
  • Jersey tunic in organic cotton/linen - feather

    Jersey tunic

    • Price: HK$ 695
  • Jersey tunic in organic cotton/linen - ink blue

    Jersey tunic

    • Price: HK$ 695
  • “Runa” organic cotton jersey shorts - black

    Runa shorts

    • Price: HK$ 695
  • “Runa” organic cotton jersey shorts - light ecru

    Runa shorts

    • Price: HK$ 695
  • “Runa” organic cotton jersey shorts - purple red

    Runa shorts

    • Price: HK$ 695
  • “Raya” knitted organic cotton dress - black

    Raya knitted dress

    • Price: HK$ 995
  • “Raya” knitted organic cotton dress - undyed

    Raya knitted dress

    • Price: HK$ 995
  • “Raya” knitted organic cotton dress - dark hibiscus

    Raya knitted dress

    • Price: HK$ 995
  • Organic cotton bag - dijon

    Solid-colour bag

    • Price: HK$ 295
  • Organic cotton bag - peach

    Solid-colour bag

    • Price: HK$ 295
  • “Bifrost” woven linen tank top - light mulberry

    Bifrost tank top

    • Price: HK$ 745
  • “Bifrost” woven linen tank top - light brilliant blue

    Bifrost tank top

    • Price: HK$ 745
  • “Bifrost” woven linen tank top - natural

    Bifrost tank top

    • Price: HK$ 745
  • “Bifrost” woven linen tank top - light coral

    Bifrost tank top

    • Price: HK$ 745
  • “Anglaise” woven organic cotton dress - ash pink

    Anglaise dress

    • Price: HK$ 1 195
  • “Anglaise” woven organic cotton dress - porcelain blue

    Anglaise dress

    • Price: HK$ 1 195
  • “Anglaise” woven organic cotton dress - black

    Anglaise dress

    • Price: HK$ 1 195
  • “Flora Flow” woven viscose dress - fire lily

    Flora Flow dress

    • Price: HK$ 795
  • “Flora Flow” woven viscose dress - mauve/patterned

    Flora Flow dress

    • Price: HK$ 795
  • “Flora Flow” woven viscose dress - dark aubergine

    Flora Flow dress

    • Price: HK$ 795
  • “Flora Flow” woven viscose dress - thyme/patterned

    Flora Flow dress

    • Price: HK$ 795
  • “Nectar” organic cotton cardigan - dusky pink

    Nectar cardigan

    • Price: HK$ 1 395
  • “Nectar” organic cotton cardigan - indigo blue

    Nectar cardigan

    • Price: HK$ 1 395
  • “Nectar” organic cotton cardigan - black

    Nectar cardigan

    • Price: HK$ 1 395
  • “Anglaise” woven organic cotton trousers - ash pink

    Anglaise trousers

    • Price: HK$ 795

1/3


Do you also love to keep up to date with the latest news in women’s clothing? Whether it’s styles for the summer, spring, autumn or winter, you’ll always find the latest fashion from Gudrun Sjödén here. It could be anything from new dresses to new cardigans, trousers, outerwear and knitwear. Shop for what your wardrobe longs for! Our new creations are all uniquely designed and crafted from sustainable fabrics. We have loose-fitting styles for those who prefer plus sizes and slimmer fits for those who want a more streamlined silhouette. 

If you like colour and patterns, then you’re definitely in the right place. Our wide range of new arrivals for women includes many colourful pieces with unique patterns. For example, we have clothes in various shades of blue and block-printed pieces that exude craftsmanship.  The choice is yours when it comes to fabrics. We have everything from soft organic cotton to lustrous linen and warm, snug wool. We are continuously launching new collections teeming with favourite fabrics that will last for many years.