A video with a purple background with watercolour butterflies in different colours. Three of the butterflies are flying across the picture.

Dive into our world of butterflies
Can you hear the whisper of the wings? Let us walk you through the inspiration behind the ideas, watercolours and designs. Some of the main characters in our world of butterflies share their connection to nature’s small heroes in these videos. Enjoy watching them.

 

 

 

In this video, Gudrun is sitting in her studio painting butterflies in watercolours.

When patterns take wing
Watch our winged friends come alive under Gudrun’s watercolour brushes. Which is her favourite butterfly colour? Press play and find out.

 

 

 

In this video, Pia, a designer at Gudrun Sjödén, is sitting at her desk telling us about her ‘Blue Hour’ collection.

Heroes of the night
Enjoy hearing how Pia found inspiration for her ‘Blue Hour’ collection where busy moths take centre stage.

 

 

 

In this video, we meet Gudrun Sjödén’s ambassador Philippa Vine in an outdoor setting.

Hand-in-hand with nature
With a passion for nature’s larder, seasonal chef Philippa Vine tells us what butterflies mean to her.

 

 

 

In this video, Gudrun Sjödén’s ambassador Madame Kolibri is sitting in her outdoor space making butterfly pendants.

From chrysalis to butterfly
Meet nature enthusiast Madame Kolibri as she shares her story of personal growth inspired by the butterfly’s metamorphosis.

 

 

 

An ever-changing style

An ever-changing style
Meet Karoline and explore how butterflies influence her personal style—bringing colour, movement and transformation into focus.

 

 

 

A close-up of a blue butterfly resting on a hand.

A closer look
Journey with us to the Butterfly House in Haga, Stockholm, where we meet an expert amidst a whirl of fluttering wings and lush greenery.

 

 

 

Discover the butterfly collection:

Women wearing colorful, butterfly-patterned Gudrun Sjödén outfits in both outdoor and decorative settings.

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Are you a #gudrunista? 

Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels! 

Looking for inspiration?
Meet other colourful Gudrunistas here »

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