A close-up of a black knitted cardigan patterned with dots and hens from Gudrun Sjödén. A paintbrush is lying on the cardigan.
Beads with black-and-white geometric patterns are superimposed on a black background.
A flat-lay photo of a coat with a grey and black zebra pattern on a hanger against a yellow watercolour background, together with a patterned dress and a pair of black shoes from Gudrun Sjödén.
A woman wearing a red embroidered indoor jacket and a red floral dress from Gudrun Sjödén.

Small hand-knotted buttons, jacquard-woven zebra design and hens knitted from surplus yarn – true artisanry lives within each piece of the Festival collection. Take a closer look at those details!

 

 

A woman wearing an orange, pink and purple check dress with balloon sleeves over a red polo-neck top and a cerise underskirt from Gudrun Sjödén. Checks painted in blue and red are visible in the background.
A close-up of a finely-patterned parrot red dress, an orange polo-neck top and a necklace with orange beads from Gudrun Sjödén.
A collage of women wearing colourful organic cotton underwear from Gudrun Sjödén. The Rosamunda logo is visible in the centre with two painted roses.
A woman mid-stride wearing a blue cardigan with a knitted pattern, a striped sweater, a blue pleated skirt and black boots from Gudrun Sjödén. A blue watercolour is visible in the background.

Essentials with characterLet easy-match pieces with unique details fill your wardrobe.
View all essentials »

 

 

A woman wearing a short dress with large orange, red, pink and white patterns over an orange polo-neck top from Gudrun Sjödén.

Enjoy our earlybird offerBuy your “Henrietta” organic cotton dress now for HK$ 695 (usual price HK$ 795). Offer ends at midnight on 16 November.
View all earlybird prices »

 

 

A woman wearing a brown knit blazer over a blue patterned shirt and blue trousers from Gudrun Sjödén.

An elegant classicWith Gudrun Sjödén Club membership, you can buy our classic Gudrun blazer at the special price of HK$ 1095 (usual price HK$ 1195.
View all club prices »

 

 

 

Swedish design with a colourful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.

 


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Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels! 

Looking for inspiration?
Meet other colourful Gudrunistas here »

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