A woman wearing a long blue down coat by Gudrun Sjödén, over layered clothing from Gudrun Sjödén.

A colourful collection for all destinations.
Explore the styles »

 

 

A woman wearing a grey cable-knit cardigan from Gudrun Sjödén.

Textile artThis winter’s must-have lambswool cardigan featuring a classic diamonds and cables design with hand-crafted buttons.
View details »

 

 

Two women holding travel luggage, wearing layered outfits from Gudrun Sjödén.

All aboard!Wear lightweight layers for versatility on the move.
Find your favourite outfits »

 

 

A large collage of various pictures of outdoor settings in India, trains and models wearing clothes from Gudrun Sjödén. The collage is decorated with various graphic elements and standout accessories from Gudrun Sjödén.

The TravellerToot, toot! All aboard! Feel free to join us on our journey!
Explore here »

 

 

A woman walking along a train platform wearing layered clothes by Gudrun Sjödén.

We’re setting off next week! Gudrun is out and about rail roving! Make the most of this chance to meet her en route.
Click here for details »

 

 

Do you have post for us?

Do you have post for us?Revive the postcard! Write a few lines and hand in or send it by post to one of our stores for a chance to win a gift card worth HK$425.
Click here for details »

 

 

A bathroom decorated with colourful bathroom towels.

Home sweet homeCreate interiors to welcome you home.
View towelling products »

 

 

Keep exploring:

 

 

Swedish design with a colourful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.

 


instagram.svg

Are you a #gudrunista? 

Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels! 

Looking for inspiration?
Meet other colourful Gudrunistas here »

Cannot see the images?
That is probably because you have not accepted our performance cookies. Find out more and update your Cookies Settings