A collage of women wearing yellow, patterned clothes from Gudrun Sjödén’s Spring Extra 2026 collection. The collage includes a close-up of palm leaves and an embroidered motif.

Explore the full collection:

 

A woman wearing a yellow, embroidered dress from Gudrun Sjödén.

Club price
Flowering Indian cress on organic cotton at an attractive club price.
All club prices »

 

 

Two women wearing layers of green clothes from Gudrun Sjödén’s essentials collection.

Spring essentials
Classic silhouettes with whimsical details.
View more »

 

 

A woman wearing a colourful striped blouse from Gudrun Sjödén. Holding a matching scarf in her hand.

Earlybird price
Get colourful “Cherai” blouse and scarf at a special price until midnight 9 March.
Treat yourself »

 

 

A long, narrow mat with stripes in different colours from Gudrun Sjödén.

Decorate your floors
Let the sun’s energy burst into your home.
“Suiheisen” hallway mat »

 

 

A large collage with multiple pictures of women wearing clothes in shades of blue and purple from Gudrun Sjödén.

Our own bouclé jacket
Knitted from a wool and alpaca blend in three different colours.
View the jacket »

 

 

 

Swedish design with a colourful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.

 


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Are you a #gudrunista? 

Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels! 

Looking for inspiration?
Meet other colourful Gudrunistas here »

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