A woman against a watercolour background wearing layers of colourful clothes in shades of blue and green from Gudrun Sjödén.

Enjoy exploring Gudrun’s unique Festival collection based on twelve original ideas. Each piece is woven with stories gathered from near and far – everything from Flower Power dreams inspired by 1970s California to an embroidered jacket with roots in Southeast Asia’s traditional crafts. Hope you find your originals!
Explore the collection »

 

 

Explore all the new styles:

  • “Chandy” solid-colour cotton/silk blouse - guava

    Chandy blouse

    • Price: HK$ 1 095
  • “Tiramisu” embroidered organic cotton indoor jacket - amaryllis

    Tiramisu jacket

    • Price: HK$ 1 695
  • “Jeanette” patterned organic cotton/modal jersey dress - black

    Jeanette jersey dress

    • Price: HK$ 995
  • “Tracey” sleeveless patterned viscose dress - kochenill

    Tracey dress

    • Price: HK$ 995
  • “Henrietta” patterned organic cotton dress - multicoloured

    Henrietta dress

    • Early bird price: HK$ 695
    • Price: HK$ 795
  • “Flower” floral organic cotton/modal jersey dress - dark green

    Flower jersey dress

    • Price: HK$ 795
  • “Gabriella” solid-colour linen dress - black

    Gabriella dress

    • Price: HK$ 1 595
  • “Deri” sleeveless solid-colour organic cotton dress - light ecru

    Deri dress

    • Price: HK$ 895
  • “Zee” patterned wool/polyester coat/kimono - black

    Zee coat

    • Price: HK$ 2 595
  • “Ono” dotted organic cotton kimono - ecru

    Ono kimono

    • Price: HK$ 795
  • “1976” floral organic cotton dress - parrot red

    1976 dress

    • Price: HK$ 1 095
  • “Chao” checked organic cotton dress - brilliant blue

    Chao dress

    • Price: HK$ 895
A woman wearing a striking print tunic in shades of grey-blue over a light blue polo-neck jumper from Gudrun Sjödén.

Earlybird price!“Henrietta” dress provides the crowning touch to a layered look. Get yours at an earlybird price before midnight on 16 November 2026.
Shop now »

 

 

A collage of a woman facing away from the camera wearing a white tunic with black dots and a black underskirt. The woman is holding an orange-pink scarf up behind her back. Wooden beads and a black & white scarf are superimposed on the collage.

Finishing touchElevate your festive style with our latest line-up of accessories.
New arrivals »

 

 

A woman against a floral background wearing a long, floral dress in shades of blue and green from Gudrun Sjödén.

Gudrun Sjödén ClubIt pays to be a member – enjoy club exclusive prices on hand-picked designs in each collection.
Browse this season’s club prices »

 

 

A woman wearing layers of clothes in shades of blue, green and black from Gudrun Sjödén. She is holding a patterned bag from Gudrun Sjödén.

Mix & matchBuild your layers with style – discover our timeless classics that pair well with anything.
Underskirt »  /  Polo-neck top »

 

 

A picture of the cover of Gudrun Sjödén’s 2026 Festival collection catalogue.

Get the full festival feelingOur unique Festival catalogue is now available here on our website for you to browse.
To the catalogue »

 

 

Keep exploring:

 

 

Swedish design with a colourful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.

 

Enjoy exploring Gudrun’s unique Festival collection based on twelve original ideas. Each piece is woven with stories gathered from near and far – everything from Flower Power dreams inspired by 1970s California to an embroidered jacket with roots in Southeast Asia’s traditional crafts. Hope you find your originals!
Explore the collection »

 

 


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Meet other colourful Gudrunistas here »

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