A video of dancing women wearing Gudrun’s Paris collection.
A woman wearing a purple, patterned dress from Gudrun Sjödén’s Paris collection.

New collection
Discover creations dancing Parisian style.  
Shop new arrivals »   /   More inspiration »

 

 

“PARIS” written with scrambled letters on a purple background.

Grand opening
Finally! Gudrun is opening a store of her own in Paris.  
Find out more »

 

 

A woman wearing layers of fine blue and purple clothes from Gudrun Sjödén’s Paris collection.

Club price
Discover the flowy Germain blouse adorned with a print in a multitude of hues.  
Shop at club price »

 

 

Find favourites among new arrivals:

 

  • “Paris” woven organic cotton/silk trousers - dark peony

    Paris trousers

    • Price: HK$ 1 295
  • “Marie” woven organic cotton/silk dress - turquoise

    Marie dress

    • Price: HK$ 1 495
  • “Violet” woven cotton/silk dress - bright red

    Violet dress

    • Price: HK$ 1 195
  • “Germain” woven organic cotton tunic - pink marble

    Germain tunic

    • Club price: HK$ 695
    • Price: HK$ 795
  • “Cherie” organic cotton jersey dress - indigofera

    Cherie dress

    • Price: HK$ 895
  • “Violet” woven cotton/silk dress - lupin

    Violet dress

    • Price: HK$ 1 195
  • “Antoinette” woven organic cotton dress - hibiscus

    Antoinette dress

    • Price: HK$ 895
  • “Antoinette” woven organic cotton dress - sapphire blue

    Antoinette dress

    • Price: HK$ 895
Folded, striped tops in different colours from Gudrun Sjödén.

French stripes
in a great choice of colours – which will you choose?  
All striped items »

 

 

A woman wearing a purple, knitted cardigan from Gudrun Sjödén.

A colourful cardigan
Brighten the winter darkness with style.  
More cardigans »

 

 

A placemat, mug and palette from Gudrun Sjödén’s Home collection.

Enliven your home
with playful geometric designs.  
View the full Home collection »

 

 

Explore the full collection:

 

 

Swedish design with a colourful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.