
Enduring patterns
Flowers that never wilt, stripes without end, and dots that go on for ever. It has always been our goal to create clothes that endure across seasons, years and collections. Our stylist Martina has picked some favourite Gudrun styles from the past and paired them with our latest accessories, essentials and other new arrivals. A playful fusion of past and present that invites you to discover your own favourites that you’ll wear on repeat.

Unique touches
Let a scarf bring colour to a neutral top, a belt add definition to your waist, or socks provide a whimsical contrast. Accessories elevate your favourite pieces in a playful way.
Gudrun classics
Some garments are like old friends – they’re with you rain or shine, season after season. Our Gudrun classics are timeless, reliable and easy to love.


Play with layers
Express your style with a layered mix of patterns, colours, fabrics and textures. A creative process that lets you bloom with a look that’s as unique as you.
Garments that live on
Do you have a Gudrun garment that has served its purpose in your wardrobe? Drop it off in one of our stores so that it can enjoy a new life and carry on its colorful journey – from wardrobe to wardrobe.
