Inspiration

Soak up inspiration for colours, styles and vibrant patterning in everything from new arrivals to cherished past designs.
 

A patternful show – Gudrun’s guided tour

Join us for Gudrun’s guide through decades of inspiration, creativity and entrepreneurship in a digital viewing of the anniversary exhibition “50 years of creativity”. The exhibition was on from 24 October to 3 November 2024 on the second floor of our store on Stora Nygatan in Stockholm.
 

Explore the anniversary collection 

View the designs in all their glory from our celebratory collection from the 50th anniversary in 2024. Soft silk thread, intricate embroidery and elegant jacquard weave fuse harmoniously with organic cotton and wool to stunning effect.
 

A beloved pattern

Roses have long been iconic in Gudrun’s design. Over the years, the rose has adorned all kinds from watercolours to bold prints. Here you can see how the roses unfold in the garments, coming alive in colour, fabrics and tailoring.
 

Gudrun visits Gotland

Join Gudrun and our stylist, Martina, for a trip to Gotland, the rugged, but flowering Baltic island that has inspired them both over the years. Here they share anecdotes, favourite strawberry-picking spots and fascinating recollections.
 

Land of the midnight sun

Here Gudrun and our art director, Lina, are in Swedish Lapland, where the mountains, flowering landscapes and midnight sun hold a mystical appeal. In the video, they talk about the inspiration behind the designs, and about photoshoots in this magical night-time daylight.
 

Himalayas 2023

For our Christmas Collection 2023 photoshoot, we travelled to Nepal – a colourful, memorable expedition in the majestic Himalayan mountainscape. In the video, Gudrun talks about her experience of Nepal and the settings that inspired the collection and set the scene for the photoshoot.
 

Shanghai Fashion Week 2012

Watch Gudrun celebrating her 35th anniversary in textile design with a colourful show at Shanghai Fashion Week 2012. See the looks on the catwalk, the buzz behind the scenes, and the atmosphere of a memorable fashion event, where Gudrun’s personal design style claimed a place on the world stage.