A collage of a woman standing with lots of fruit, wearing clothes from Gudrun Sjödén printed with brightly-coloured fruit patterns.

*The cardigan with the fruit pattern is only available online.

 

 

A woman holding flowers wearing orange woven essential clothes from Gudrun Sjödén.

Team with essentials
Discover new-season essentials with timeless designs and fresh colours.
Start browsing here »

 

 

Fruity patterns painted in watercolours from Gudrun Sjödén.

Hip-hip hurray!
It’s Gudrun’s birthday on 5 June – hip-hip hurray for many years of unique designs!

 

 

A picture of one of Gudrun Sjödén’s stores.

Store celebrations on 5/6
Do you live close to a Gudrun store or are passing by? Come along and mingle on 5 June juni and celebrate with us over birthday nibbles and lots of colourful inspiration.
Find a store »

 

 

A collage of women wearing clothes in shades of green from Gudrun Sjödén’s 2026 High Summer collection.

Keep exploring:

 

 

Swedish design with a colourful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.

 


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Are you a #gudrunista? 

Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels! 

Looking for inspiration?
Meet other colourful Gudrunistas here »

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