Graphic motifs on fine fabrics.
Share in our passion for patterns!
Buy the “Vilhelmina” dress »
Expanses of snow and soft, red clothes... That’s my idea of Gällivare.
To the velour dress »
Take a closer look at the “Vilhelmina” cardigan »
The speedy kicksled in Gällivare – beautiful shades of red set
against a snowy mountain landscape.
aunt Lilli arrives by train, dressed from head to toe
in resplendent red.
The prettiest of wrap cardigans
with zigzags, stripes and dots.
Snap up the cardigan »
Greenery and flowering lilies
View the “Kranskulla” cardigan »
– the softest of fabrics this Christmas
Click for a closer look »
A fabulous lustre
Treat yourself to a velour dress with a graphic pattern!
View the “Dorotea” dress »
Are you a #gudrunista?
Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels!