Our “Maj” dress
comes in red, blue, green, and black-and-white.
To the new arrival »

In Sweden, the time between the bird cherries blossoming and the lilac buds bursting is considered early summer at its very best. My birthday happens to be around that time, so I usually take a few days off to potter around in the garden of my archipelago home, digging and planting. Some of the time is earmarked for a trip to the garden centre across the water to buy flowers. There’s a wheelbarrow on the jetty, waiting to be loaded with all the flowers for my lovely greenhouse in the basin behind my home. There’s also a large pond which my son Tobias created as a gift for my 70th birthday. I have such lovely memories of those early summer days “between the bird cherries and lilac bushes blossoming”, it’s my favourite time of year!


Gudrun’s digital cakes
Strawberry cake, Lemon yoghurt cheesecake, Hazelnut cake with whipped cream and strawberries and Marzipan cake with a flower. Which one would you like to make? 


Up to 50% off delightful gems from past collections. Supplies are limited and likely to sell out quickly – don’t miss out!
Browse the bargain box »

Dreamy deal on dazzling dresses
Spend £50 or more on dresses, and we’ll throw in a free gift your legs will love!
Shop dresses »  /  Pick your free gift »

*Applies between 2 and 8 June, subject to availability.


Is there a hospital or care home you think should receive a donation of 24 jolly pairs of colourful socks? Tell us! You provide the address; we take care of the donation. 
Email us here »


Free home delivery

Parcels are delivered without any physical contact and are left securely and safely outside your door.

Shop here »

Swedish design with a green soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.

Explore the range:
Clothes »    Homeware »    Campaigns »   Shop by style »



Are you a #gudrunista? 

Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels! 

Looking for inspiration?
Meet other colourful Gudrunistas here »