Bold megaflorals
Beautifully shimmering “Transparens” blouse in an oversized style and the finest organic cotton/silk.
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Patterns with watercolour looks
“Pigment” cardigan has everything we love. Recycled cotton, large mother-of-pearl buttons and beautiful digital print. Wear it with pride as day wear and party wear – so practical and easy!
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“Horisont” organic cotton dress »
Beautifully shimmering “Transparens” blouse in an oversized style and the finest organic cotton/silk.
To the “Transparens” blouse »
Reversible coat in organic cotton
Lovely quilted coat with pretty zig-zag patterning. Turn it inside out for variety to reflect your taste and mood!
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Party pretty
“Horizon” dress with puffed sleeves and mother-of-pearl buttons is perfect for spring festivities.
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Grand backdrop
The collection was shot in the setting of the magnificent decorated timber farmhouses of Hälsingland, central Sweden. The exquisite murals were the perfect backdrop for our colourful layered looks. There are around 1,000 such farmhouses, seven of which are inscribed on the UNESCO World Heritage List. In family ownership for centuries, around 40 of the farms are open to the public.
Are you a #gudrunista?
Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels!
Looking for inspiration?
Meet other colourful Gudrunistas here »
Are you a #gudrunista?
Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels!
Looking for inspiration?
Meet other colourful Gudrunistas here »