Watercolours and fragments
“Transparens” blouse in organic cotton/silk

Bold megaflorals

Beautifully shimmering “Transparens” blouse in an oversized style and the finest organic cotton/silk.

To the “Transparens” blouse »

“Pigment” cardigan made of eco-cotton/recycled cotton

Patterns with watercolour looks

“Pigment” cardigan has everything we love. Recycled cotton, large mother-of-pearl buttons and beautiful digital print. Wear it with pride as day wear and party wear – so practical and easy!

Explore the cardigan »

“Horisont” organic cotton dress

“Horisont” organic cotton dress​ »

Create a playful look

Light and airy

Create a playful look with our fun balloon skirt.

"Aqua" skirt »  /  “Aqua” top »

Organic cotton coat
“Mineral” trousers in organic cotton/linen
“Transparens” blouse in organic cotton/silk

Beautifully shimmering “Transparens” blouse in an oversized style and the finest organic cotton/silk.

To the “Transparens” blouse »

Organic cotton coat

Reversible coat in organic cotton

Lovely quilted coat with pretty zig-zag patterning. Turn it inside out for variety to reflect your taste and mood!

View the coat »

Organic cotton coat

Explore this garment »

“Transparens” blouse in organic cotton/silk
“Pigment” cardigan made of eco-cotton/recycled cotton
Organic cotton dress

Party pretty

“Horizon” dress with puffed sleeves and mother-of-pearl buttons is perfect for spring festivities.

To the dress »

“Lavera” organic cotton smock blouse

 


 

Grand backdrop
The collection was shot in the setting of the magnificent decorated timber farmhouses of Hälsingland, central Sweden. The exquisite murals were the perfect backdrop for our colourful layered looks. There are around 1,000 such farmhouses, seven of which are inscribed on the UNESCO World Heritage List. In family ownership for centuries, around 40 of the farms are open to the public.

 

 


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Are you a #gudrunista? 

Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels! 

Looking for inspiration?
Meet other colourful Gudrunistas here »

 
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instagram_paper.png

Are you a #gudrunista? 

Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels! 

Looking for inspiration?
Meet other colourful Gudrunistas here »