Textile minerals and miniscule details

Minerals and rocks create the earth’s own layering. This inspired a collection of woven garments in organic cotton/linen, embellished with subtle embroidery.

Knitted linen/eco-cotton

“Earth” sweater is made for matching thanks to its minimalist patterning and simple shaping.

To the sweater »


Prized oversize

Slip into cool oversized styles and asymmetrical embroidery – stylish and striking.

View “Quartz” shirt »

Perfect pockets

The exquisitely embroidered “Mineral” dress in organic cotton/linen has two roomy front pockets. Why choose between decorative and practical when you can have both all in one?

To the dress »

The best baggy trousers

Try our trousers with their wonderful volume and loose fit – there’s nothing here to hold back your every move.

To “Mineral” trousers »

Small, short lines dart this way and that, creating intriguing effects. The embroidery in this collection evokes the glitter of still water, so when the day came for our photoshoot, we headed off to the lake by scenic Ullungsfors in the midst of the flax fields of Hälsingland. So beautiful and enchanting!

To the dress »

Comfy nubuck
walking shoes

More colourways »

Team with leggings »

Lake Norrsjö...



Mother Earth – textile minerals and minuscule details
The minerals and rocks that lie in layers under the Earth’s surface inspired this collection of wovens, made of organic cotton/linen, with neat embroidered stitches, like sparkles on a lake. We visited the lake next to beautiful Ullungsfors in the heart of Hälsingland, where flax was once widely grown. Its cultivation can be traced back centuries. Increased production and exports of linen and damask tablecloths to Europe in the 17th century brought considerable wealth to the area. It created the fortunes of the large farms.




Are you a #gudrunista? 

Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels! 

Looking for inspiration?
Meet other colourful Gudrunistas here »