A woman walking in a snowy landscape with an animal mask on her head wearing clothes from Gudrun Sjödén’s 2025 Christmas collection. In image: Alaska
A woman standing in a snowy landscape wearing layers of white and beige clothes from Gudrun Sjödén’s 2025 Christmas collection.

Selected for you
Blouse with sparkly mother-of-pearl buttons at an irresistible earlybird price*.  
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* Until midnight on 1 December 2025.

 

 

A woman standing in a snowy landscape wearing layers of white and beige clothes from Gudrun Sjödén’s 2025 Christmas collection.

Club price
Discover our magical Christmas club prices.  
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Two women running in the snow wearing layers of colourful clothes from Gudrun Sjödén’s 2025 Christmas collection.
A woman wearing a striped dress and a blue underskirt from Gudrun Sjödén’s 2025 Christmas collection.
Two women standing close together wearing clothes in green tones from Gudrun Sjödén’s 2025 Christmas collection.
A woman wearing shimmering, purple partywear - top and skirt - from Gudrun Sjödén’s 2025 Christmas collection.

Our collection travels from snow-covered expanses and colourful coastal towns to festive finery and soft textiles whose warmth touches the soul.

 

 

A woman standing in a snowy landscape wrapped in a grey blanket, holding a cushion. All from Gudrun Sjödén’s 2025 Christmas Home collection.

Our Christmas home textiles pay homage to the wilderness of Alaska.  
Full Home collection »

 

 

 

A woman with an animal mask wearing a beige and grey patterned, knitted sweater from Gudrun Sjödén’s 2025 Christmas collection. There is also a red, graphic heart in the picture.

Gudrun’s Good Deed
This year, we are donating £10 from the sale of each “Luna” sweater to the BirdLife International organisation.  
Find out more and contribute »

 

 

 

Swedish design with a colourful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.