Clothes in folklore style

Imagine a wardrobe where every item of clothing tells a tale, a colourful journey through cultures and traditions. Folklore clothes are precisely that – a celebration of traditional textile artistry from all corners of the globe. Discover intricate embroidery, unique stitching, decorative needlework and other exquisite detailing. All combining influences from both past and present in lively and vibrant ways.


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  • “Anila” organic cotton patterned cardigan - aubergineAnila cardigan

    Anila cardigan

    • Offer: £71.20
    • Price: £89.00
  • “Rose hip” woven organic cotton blouse - indigoRose hip blouse

    Rose hip blouse

    • Offer: £63.20
    • Price: £79.00
  • “Rose hip” woven organic cotton blouse - indigo greenRose hip blouse

    Rose hip blouse

    • Offer: £63.20
    • Price: £79.00
  • “Rose hip” woven organic cotton blouse - blackRose hip blouse

    Rose hip blouse

    • Offer: £63.20
    • Price: £79.00
  • Woven organic cotton underskirt - feather

    Petticoat

    • Price: £64.00
  • Woven organic cotton underskirt - amaryllis

    Petticoat

    • Price: £64.00
  • Woven organic cotton underskirt - moonlight purple

    Petticoat

    • Price: £64.00
  • Woven organic cotton underskirt - indigo green

    Petticoat

    • Price: £64.00
  • Woven organic cotton underskirt - clementine

    Petticoat

    • Price: £64.00
  • Hand-knitted wool beanie - pumpkin

    Wool beanie

    • Price: £49.00
  • Hand-knitted wool beanie - undyed

    Wool beanie

    • Price: £49.00
  • Organic cotton ribbed leggings - undyed

    Ribbed leggings

    • Price: £59.00
  • Organic cotton ribbed tank top - undyed

    Ribbed tank top

    • Price: £54.00
  • “Arktis” hand-knitted wool mittens - pumpkin

    Arktis mittens

    • Price: £56.00
  • “Arktis” hand-knitted wool mittens - undyed

    Arktis mittens

    • Price: £56.00
  • “Arktis” knitted wool socks - pumpkin

    Arktis socks

    • Price: £44.00
  • “Arktis” knitted wool socks - undyed

    Arktis socks

    • Price: £44.00
  • “Arktis” sweater knitted from unbleached wool - undyed

    Arktis sweater

    • Club price: £89.00
    • Price: £104.00
  • “Fåle” embroidered organic cotton dress - black

    Fåle dress

    • Price: £99.00
  • “Fåle” embroidered organic cotton dress - brilliant blue

    Fåle dress

    • Price: £99.00
  • “Fåle” embroidered organic cotton dress - spruce

    Fåle dress

    • Price: £99.00
  • “Fåle” lambswool blend/organic cotton knitted cardigan - aubergine

    Fåle longline cardigan

    • Price: £139.00
  • “Fåle” lambswool blend/organic cotton knitted cardigan - black

    Fåle longline cardigan

    • Price: £139.00
  • “Fåle” lambswool blend/organic cotton knitted cardigan - klein blue

    Fåle longline cardigan

    • Price: £139.00
  • “Fåle” patterned modal dress - black

    Fåle jersey dress

    • Price: £89.00
  • “Fåle” patterned modal dress - dark amethyst

    Fåle jersey dress

    • Price: £89.00
  • “Fåle” patterned modal dress - helleborus

    Fåle jersey dress

    • Price: £89.00
  • “Hildur” wool sweater - brass/melange

    Hildur sweater

    • Price: £69.00
  • “Hildur” wool sweater - dark ash grey/melange

    Hildur sweater

    • Price: £69.00
  • “Hildur” wool sweater - pomegranate/melange

    Hildur sweater

    • Price: £69.00
  • “Kivik” patterned wool shawl - French roast

    Kivik shawl

    • Price: £59.00
  • “Kivik” patterned wool shawl - grape

    Kivik shawl

    • Price: £59.00
  • “Kivik” patterned wool shawl - indigofera

    Kivik shawl

    • Price: £59.00
  • “Kivik” wool/organic cotton knitted top - ash grey

    Kivik sweater

    • Price: £89.00
  • “Kivik” wool/organic cotton knitted top - aubergine

    Kivik sweater

    • Price: £89.00
  • “Kivik” wool/organic cotton knitted top - klein blue

    Kivik sweater

    • Price: £89.00
  • “Love” organic cotton blouse - light indigo

    Love blouse

    • Price: £89.00
  • “Love” organic cotton blouse - terrazzo pink

    Love blouse

    • Price: £89.00
  • “Love” organic cotton blouse - vanilla

    Love blouse

    • Price: £89.00
  • “Luleälven” patterned cardigan in a lambswool/recycled wool blend - French roast

    Luleälven long cardigan

    • Price: £139.00
  • “Luleälven” patterned cardigan in a lambswool/recycled wool blend - green sea glass

    Luleälven long cardigan

    • Price: £139.00
  • “Luleälven” patterned cardigan in a lambswool/recycled wool blend - terracotta

    Luleälven long cardigan

    • Price: £139.00
  • “Skåne” embroidered organic cotton blouse - black

    Skåne blouse

    • Price: £79.00
  • “Skåne” embroidered organic cotton blouse - brass

    Skåne blouse

    • Price: £79.00
  • “Skåne” embroidered organic cotton blouse - brilliant blue

    Skåne blouse

    • Price: £79.00
  • “Skåne” knitted organic/recycled cotton bag - black

    Skåne knitted bag

    • Price: £44.00
  • “Skåne” knitted organic/recycled cotton bag - cobalt blue

    Skåne knitted bag

    • Price: £44.00
  • “Taiga” organic cotton/linen jersey dress - meadow green

    Taiga dress

    • Price: £114.00
  • “Taiga” organic cotton/linen jersey dress - mole

    Taiga dress

    • Price: £114.00
  • “Taiga” organic cotton/linen jersey polo-neck top - meadow green

    Taiga jersey polo-neck top

    • Price: £69.00
  • “Taiga” organic cotton/linen jersey polo-neck top - mole

    Taiga jersey polo-neck top

    • Price: £69.00
  • “Taiga” patterned organic cotton scarf - dark natural

    Taiga scarf

    • Price: £25.00
  • “Taiga” patterned organic cotton scarf - pumpkin

    Taiga scarf

    • Price: £25.00
  • “Tulipan” lambswool blend/organic cotton balaclava - aubergine

    Tulipan balaclava

    • Price: £44.00
  • “Tulipan” lambswool blend/organic cotton balaclava - black

    Tulipan balaclava

    • Price: £44.00
  • “Tulipan” lambswool blend/organic cotton balaclava - klein blue

    Tulipan balaclava

    • Price: £44.00
  • “Tulipan” lambswool blend/organic cotton floral cardigan - black

    Tulipan cardigan

    • Price: £99.00
  • “Tulipan” lambswool blend/organic cotton floral cardigan - henna

    Tulipan cardigan

    • Price: £99.00
  • “Tulipan” lambswool blend/organic cotton floral cardigan - petunia

    Tulipan cardigan

    • Price: £99.00
  • “Tundra” solid-colour organic cotton backpack - undyed

    Tundra backpack

    • Price: £59.00
  • “Tundra” solid-colour, organic cotton trousers - undyed

    Tundra trousers

    • Price: £89.00

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The folklore style is rather like a treasure chest. Lift the lid to reveal beautiful fabrics made using a variety of weaving techniques, embroidered flowers in brilliant colours and stitches that wind across the surface like allegories. Folklore style can have many expressions. Picture a jacquard-knit long cardigan with a thousand flowers in every shade and size, a lavishly decorated dress with beautiful borders, an embroidered yoke and a flowing silhouette, or a block-printed jacket with textile buttons and a richly colourful design on its back. Yet, folklore clothing can also embrace simplicity. Think of a woven kaftan dress with roses in tonal colours, or an embroidered blouse in beautiful, soothing colour combinations. The common characteristic for all folklore clothing is the fusion of culture and craftsmanship. The folk aesthetic is timeless. It never goes out of style, but finds new approaches and expressions.

We take great pride in the fabrics we use in our folklore-inspired pieces. Crafted from soft organic cotton, linen, wool and other comfortable natural fibres, not only are they a delight to wear, they also stand the test of time. Your Gudrun clothes will be your trusted companions for years to come. Simply mix them in various ways and match with accessories to create a look with a folklore vibe that expresses your personal style.

And of course, don’t forget to embrace layers. The folk aesthetic is made for layering. Imagine a knitted waistcoat over a dress embroidered with roses and a patterned shawl draped over your shoulders. Perhaps add a pair of striped leggings for extra flair and embroidered fingerless gloves to combat the chill. Once you start experimenting with colours and patterns, you’ll find it hard to stop. There are endless combinations and each one is unique. So jump right in and start mixing colours, patterns and fabrics in unexpected and exciting ways. Cocoon yourself in an embroidered shawl, twizzle across the floor in a striped skirt and share your story with the world – in true, folklore-inspired style.