Colourful hippie-inspired clothes

Hippie-inspired fashion for women is especially lively and full of energy. Our creations are crafted from comfortable, sustainable fabrics and enhanced by beautiful small details, like folk-art style floral motifs, embroidery and frilled edges, that give each garment a distinctive charm. Gudrun Sjödén loves to experiment with patterns, shapes and colours when designing her collections, and the results speak for themselves. Breezy, relaxed styles inspired by the liberating vibes of the 60s and 70s that add an easy, spontaneous feel to your style.

The hippie culture emerged in the 60s as part of a youth movement and is about embracing freedom and joy. Our hippie-inspired clothes reflect this philosophy, bringing a touch of that carefree era to your wardrobe. Fancy spreading some happiness with your style? Step into the kaleidoscopic world of hippie-inspired clothing and create a look that’s entirely your own.

We are careful to choose fabrics that feel comfortable and soft against the skin. Gudrun Sjödén, who has been designing collections for more than 50 years, and our design team focus on using natural materials like organic cotton and linen for our pieces, to ensure comfortable, airy wear.

Feel free to express your personal style with our versatile combination options. Whether you opt for a floral dress, trendy accessories or colourful natural shoes paired with linen trousers and a floral print blouse, the pieces combine beautifully to produce a harmonious whole that elevates your look.

Explore Gudrun Sjödén’s range of dynamic designs with their vibrant colours and flower-power energy and enliven your wardrobe with a touch of 60s and 70s hippie glamour.