Fluttering butterflies
Discover new designs celebrating nature’s little heroes – butterflies. From the fascinating metamorphosis of the pupa, they come into the world as living, flying watercolor paintings.
To the new arrivals »
Explore the creations:
Gudrun’s butterflies
See Gudrun pick up the watercolor brush and bring these winged friends to life.
To the video »
Butterfly bargain
Catch this week’s butterfly bargain before it flies away – get the “Reflexions” tunic for $30*, regular price $84.
Don’t miss out »
* Valid through May 11 with the purchase of at least one other item. The price will be adjusted at checkout. May not be combined with other offers.
Follow along to the butterfly house
Learn more about our little winged friends and why they’re so important.
Watch the interview »
New early bird prices
From this year’s May collection, you can get two selected butterfly dresses at a nice early bird price*.
Hurry here »
* Valid through May 18.
Celebrate the premiere in stores
On Saturday, May 9, we’re celebrating the collection premiere together in our stores!
Store locator »
Explore the entire collection:
Swedish design with a colorful soul
Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.
Are you a #gudrunista?
Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! Need inspiration? Find more colorful gudrunistas here »
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