Our new viscose
An environmentally certified fabric with a beautiful drape.
Read more about our materials »
Pair with essentials:
Don’t miss our world of butterflies
Discover stories with wings and richly patterned designs.
Explore here »
Details that make a difference
Brighten your home with colors and patterns.
See the entire collection »
Explore the full collection:
Swedish design with a colorful soul
Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.
Are you a #gudrunista?
Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! Need inspiration? Find more colorful gudrunistas here »
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