Silk, roses & mirrors
Discover the anniversary collection »
Anniversary styles at club prices
Buy the Kristina dress with sumptuous embroidery at a great club price.
To all club prices »
Free floral bag
Spend at least $100 and receive our unique anniversary bag for free.*
Start browsing »
*Valid through November 10 or while supplies last.
Mix & match playful patterns
Create your unique style by combining layers of colors and patterns.
Mix & match »
50 years of creativity
The last decade
A floral collection created to support charitable causes.
More fashion flashbacks »
See the sunflower collection »
Gudrun’s guide book
Get inspired by gorgeous photos and fabulous adventures in Gudrun’s guide book.
Read more » / Buy the book »
Explore the entire collection:
Swedish design with a colorful soul
Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.
Are you a #gudrunista?
Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! Need inspiration? Find more colorful gudrunistas here »
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