• An animated gif of women wearing Gudrun Sjödén’s classic underskirts in different colours.
  • An animated gif of women wearing Gudrun Sjödén’s classic underskirts in different colours.
  • An animated gif of women wearing Gudrun Sjödén’s classic underskirts in different colours.

 

* Valid online and in stores October 14–20. Not valid at the Outlet store in Minneapolis.

Three women wearing clothes from Gudrun Sjödén’s 2025 Essentials collection.

Pair with essentials
Perfect to wear in layers.  
To all the essentials »

 

 

Win a trip to Paris

Win a trip to Paris
Don’t miss out – we’re celebrating our new store in Paris with an exclusive contest!  
Read more and enter »

 

 

Two women wearing clothes from Gudrun Sjödén’s 2025 Winter collection.

Tone-on-tone style
Explore winter’s new arrivals!  
See more here »

 

 

A video of models posing and walking around in underskirts from Gudrun Sjödén.

Playful graphic style

 

“Mary” organic cotton seat pad
“Play” ceramic palette
“Play” organic cotton placemat
“Play” organic cotton tea towel
“Mary” woven organic cotton/linen dress
“Mary” organic cotton seat pad

Brighten your home with dots, chevrons and stripes.  
Shop here »

 

 

Explore the entire collection:

 

 

Swedish design with a colorful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.