Our collection travels from snow-covered expanses and colourful coastal towns to festive finery and soft textiles whose warmth touches the soul.
Timeless pieces
Enhance your wardrobe with timeless favourites designed for mixing and matching across collections.
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Gudrun’s Good Deed
£10 from the sale of each “Luna” sweater goes to BirdLife International.
Find out more and donate »
Get creative with us
We have lots of inspiring festive decoration ideas with a focus on creative reuse.
View them all here »
Swedish design with a colourful soul
Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.
Are you a #gudrunista?
Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels!
Looking for inspiration?
Meet other colourful Gudrunistas here »
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