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    Stockholm 

    It’s time to explore Stockholm and we pack our rucksacks with inspiring books on the places we want to see. We are inspired by the pulse of the city, the geometric paving pattern in Sergel’s Square and Rörstrand’s twining designs. A cardigan in a burst of colour, a dress with a narrative – ready for all the adventures ahead!

    Stockholm »

    Venice

    We sail into the colourful history of Venice, where commerce and art are intertwined. Woven stripes, lustrous fabrics and intense tones capture the essence of the city. With designs inspired by Venetian glass and ancient woodcuts, we take a step into a bygone era with timeless elegance!

    Venice of Scandinavia »


    Bulgaria

    We wander into the rose fields of Bulgaria, where the air is filled with the rich scent of the enchanting damask rose. Craftsmanship meets history in our block-print patterns – soft hues, playful lines and a sense of tradition in every stitch. Celebrating floral beauty and timeless craftsmanship!

    Roses of Bulgaria »

    Thessaloniki

    From a labyrinth of cobblestone streets, a collection was born with the city’s spirit infused into each stitch. Oversized silhouettes in ocean turquoise, apricot and rust red reflect iron gates and flourishing facades. Relaxed elegance – as timeless as the city itself!

    Thessaloniki »


    Istanbul

    Istanbul – a melting pot of history, color and life. Inspiration from blue Iznik tile and mosaics in mosques became tulip-patterned cardigans and ornamental details. Lush gardens and birdsong are woven into each garment.

    Istanbul »


    India

    Life and color are abundant in India! In Lodhi Colony, paintings dance across building facades and the Holi festival’s joy permeates each hue. This collection is filled with flowing watercolor flowers, vivid colors and surprising combinations.

    Lodhi Colony »

    Uzbekistan

    In the winding landscape of Uzbekistan, inspiration came from traditional Suzani embroidery. Here, summer’s airy voile styles take shape – dresses, tunics, and puff pants in floral patterns and playful colors. 

    Floral traditions »


    South Korea

    In South Korea, creativity flourishes in a cascade of breathtaking patterns and colours. Geometric shapes meet whimsical dots and floral explosions in a colourful tribute to young, experimental souls.

    Go Crazy »

    Indonesia 

    We draw inspiration from Indonesia’s colourful traditional batik designs, each of which tells a story. Block prints meet rich colours in warm earthy tones and sumptuous floral borders. A magical fusion of ancient craftsmanship and newly interpreted symbols.

    Indonesian batik »


    Japan

    Our journey ends in Japan, where both gardens and garments reflect the quietude and balance of nature. Chrysanthemum patterns and muted tones capture the light of the sun and the stillness of the shadows. Simplicity and elegance merge to create a collection that invites tranquillity of mind, inspired by haiku and Japanese harmony.

    Chrysanthemum »

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    UK | Gudrun Sjödén Ltd. 65-67 Monmouth Street, London WC2H 9DG | order@gudrunsjoden.co.uk | Tel: 0207 019 9075