
Win a colourful trip to Paris
Do you dream of strolling along the banks of the Seine, sketching in your notebook while sipping coffee at a café in Le Marais – and brightening the streets of Paris with your Gudrun style? Now’s your chance! In November, we’ll be throwing open the doors of our new store in Paris. To celebrate, we’re giving away a weekend trip (Thurs to Sun) for two including tickets to the opening launch party.

The prize includes:
💚 Travel to Paris and accommodation for two people on 13–16 November (sharing a double room at Hotel Observatoire Luxembourg).
💚 Tickets to our Paris store’s opening launch party on 14–15 November.
💚 Lots of inspiration, colour and lasting memories.
How to enter the competition:
1. First you need to be following gudrunsjoden on Instagram.
2. Take a photo of yourself in your Gudrun outfit for days in Paris, and tag your photo with the friend you’d like to share the weekend getaway with!
3. Last, but not least – upload your photo to Instagram and tag it with @gudrunsjoden and #gudruninparis.
4. Keep your fingers crossed!
5. Don’t have Instagram? Not to worry, you can upload your photo here.
A useful tip! Give some extra thought to the background, light and camera angle when you take your (hopefully) winning photo!
Competition terms and conditions
To enter the competition, you must have a public Instagram account and be at least 18 years old. You can also upload your entry on our website. The competition ends at midnight on 26 October 2025. Full terms and conditions of the competition are available here.

The winners are selected by a panel of judges appointed by Gudrun Sjödén AB and notified via Instagram or email by 28 October. The winners are responsible for providing us with their name and address details. If these are not provided within 3 business days, the prize will automatically be awarded to another entrant. By tagging your video/photo, you are entering the competition and agreeing to its terms and conditions as well as to Instagram’s terms of use. You are also certifying that the video/photo was taken by you personally. You are welcome to submit more than one entry. Entries will be published on gudrunsjoden.com and may be published in our other digital channels. The prize cannot be exchanged for cash. The prize must be taken on 13–16 November 2025 and no alternative dates will be offered. The winner is responsible for arranging and paying all costs associated with any extension to the duration of the trip, including travel and hotel accommodation.
The prize includes return travel tickets to Paris and hotel accommodation for two people, plus an invitation to the opening of Gudrun Sjödén’s store in Paris. Any additional expenses and costs incurred in connection with the trip (e.g. food, drinks, spending money, vaccinations) and any tax that may be due as a result of winning the prize are the responsibility of the winner. The actual value of the first prize varies depending on the point of departure and variations in hotel and travel costs (max. value £ 2,000).
If the winner is unable/does not wish to go on the trip for any reason, the winner will forfeit the prize and no cash alternative is available.
Gudrun Sjödén Design AB accepts no liability for any loss, damage, injury, expenses or costs suffered or incurred by the prize winner in connection with the trip. The winner is responsible for obtaining any necessary identification and/or travel documents (e.g. valid driving licence, passport, etc.) for the trip. The winner is also responsible for arranging their own travel insurance (and any other type of insurance) and hereby understands and accepts that Gudrun Sjödén Design AB has not arranged, and will not be arranging, any travel insurance or any other type of insurance for the winner. Further details about the trip will be given to the winner when the competition results are announced.