*Only available online and while stocks last.
Explore new arrivals:
Swinging London
Inspired by the energy of London in the Swinging Sixties, Gudrun has created the “1964” capsule collection – a playful tribute to an era when fashion was redefined and self-expression was as important as the freedom to be who we are. A fearless fusion of patterns, colours and textures in wild layers – just the way we love it.
Explore the lagenlook »
Don’t miss our world of butterflies
Discover exciting designs and fluttering stories.
Explore here »
Details make a difference
Choose colours and patterns to brighten your home.
View the full collection »
Explore the full collection:
Swedish design with a colourful soul
Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.
Are you a #gudrunista?
Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels!
Looking for inspiration?
Meet other colourful Gudrunistas here »
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