*Valid in store and online from 27/4 to 3/5 on all items marked “20%”. Excludes gift cards. The discount is applied at checkout and cannot be combined with other offers.
Savings on patterned styles
Infuse your wardrobe with unique self-expression.
More patterned creations »
Embrace beautiful block colours
Find easy-to-match pieces in your favourite palette.
Shop solid colours »
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Swedish design with a colourful soul
Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.
Are you a #gudrunista?
Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels!
Looking for inspiration?
Meet other colourful Gudrunistas here »
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