Small details for big adventuresDiscover colourful favourites that make it easy to brighten every destination.
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Next stop: Lule RiverWe leave the Himalayan mountains in northern India, letting the journey carry us all the way home.
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Travel in style:
Like to send us some post?Bring postcards back into style! Write a few lines on a postcard, then take it or send it by post to one of our stores for the chance to win a £45 gift voucher.
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Earlybird priceOur soft, alpaca-blend cardigan is the perfect wanderlust companion, wherever you roam. Buy yours before 7 September.
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Become a travellerEnter our competition to win an unforgettable train journey from Paris to London with Gudrun! The prize for ten lucky winners is a trip for two by rail, including hotel accommodation, exclusive store events and lifelong colourful memories.
More details here »
Keep exploring:
Swedish design with a colourful soul
Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.
Are you a #gudrunista?
Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels!
Looking for inspiration?
Meet other colourful Gudrunistas here »
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