Two women standing next to each other wearing clothes in earthy hues from Gudrun Sjödén. Sheep and a stone wall are visible in the background.
A woman wearing a patterned top from Gudrun Sjödén.

Earlybird priceEnjoy exclusive pricing on Idun – this winter’s floral top. Get yours before 12 October.
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A collage of pictures showing women in outerwear from Gudrun Sjödén.

Winter’s warmest embraceExplore this season’s outer layers – unique design meets absolute warmth.
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A woman sitting outdoors wearing a yellow dress and brown, knitted accessories from Gudrun Sjödén.

Soft wool detailsWhen the chill begins to nip at your cheeks, it’s time to reach for those fluffy accessories.
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A collage with a watercolour painting by Gudrun Sjödén with her classic patterns, a woman wearing clothes from Gudrun Sjödén, colourful and patterned rugs from Gudrun Sjödén on a floor, a bed with bedding in shades of orange from Gudrun Sjödén and a standout green tea towel from Gudrun Sjödén.
A collage with a watercolour painting by Gudrun Sjödén with her classic patterns, a woman wearing clothes from Gudrun Sjödén, colourful and patterned rugs from Gudrun Sjödén on a floor, a bed with bedding in shades of orange from Gudrun Sjödén and a standout green tea towel from Gudrun Sjödén.

New homeware collection!Explore new autumn homeware.
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    Swedish design with a colourful soul

    Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.

     


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    Looking for inspiration?
    Meet other colourful Gudrunistas here »

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