Handicraft magic
Embroidery transforms even the simplest of garments into something unique.
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Care and mend
Fabulous events and creative ways to care for your Gudrun favorites. Don’t miss what’s sprouting up in our stores around the world this week.
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Swedish design with a colorful soul
Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.