A collage of women wearing clothing from Gudrun Sjödén’s 2025 winter collection.
Two women wearing layers of clothing and accessories in shades of violet blue from Gudrun Sjödén.

Wintry red rowan berries, a little fox and dancing snowflakes take shape in the pattern when our designer Pia sits down at the drawing board. Playing with an aesthetic from the turn of the last century, she weaves in her own family history – about her grandmother’s uncle Nisse, and his wife Alma, who left Kiruna, Sweden for a new life in Canada. Like many emigrants, their story is about courage, hope and finding one’s way in a new world, where nature becomes a connection to their home country and the people they left behind.

 

Clothes in beautiful colors of the forest

 

A woman wearing a patterned blue dress from Gudrun Sjödén.
A woman wearing a knit blue dress from Gudrun Sjödén.
A woman wearing a knit headband and patterned mittens from Gudrun Sjödén.
A woman wearing a green knit dress from Gudrun Sjödén.
A woman wearing layers of knit clothing from Gudrun Sjödén.

Timeless patterns with Nordic nature in every thread
Kiruna shawl »  /  Canada long cardigan »  /  Alma knit dress »

 

 

A woman wearing an embroidered blouse from Gudrun Sjödén.

Textiles infused with love, memories and tradition

 

 

A woman wearing a patterned knit cardigan from Gudrun Sjödén.
A woman wearing a red dress, shawl and beret from Gudrun Sjödén.
A woman wearing a patterned jersey top from Gudrun Sjödén.
A woman wearing a black tunic and knit dress from Gudrun Sjödén.

Winter magic and romance
Kiruna tunic »  /  Alma knit dress »  /  Rönnbär dress »

 

 

“Canada” long cardigan in an alpaca blend

Patterns from the forest and a turn-of-the-last-century aesthetic
Canada long cardigan »  /  Rönnbär dress »  /  Canwood mittens »

 

 

A woman wearing a black shawl from Gudrun Sjödén.
A woman wearing a patterned jersey top from Gudrun Sjödén.
A woman wearing patterned leggings and green boots from Gudrun Sjödén.
A woman wearing a patterned knit cardigan and hat from Gudrun Sjödén.

From Kiruna to Canwood
We’re traveling to turn-of-the-last-century Canada, where Alma from Sweden was one of many emigrants. A new country – but one with familiar forests and plenty of rowan berries, which foretold of a cold winter. In this series, you’ll find a woven linen blend, embroidery and knit jacquard, alongside a long cardigan in our own variegated yarn. Mix and match with soft jersey, adorned with patterns of berries. 

 


Shop the collection
Looking for your favourite colour? There are more colours than those you see here! Click on the product to view all the colours, learn more about our fabrics, fits, etc. 

  • “Rowan” top in lyocell/spandex - blackberry

    Rowan top

    • Price US$ 84.00
  • “Canwood” cardigan in organic/recycled cotton - violet

    Canwood cardigan

    • Price US$ 118.00
  • “Rönnbär” jersey dress in organic cotton/modal - dark indigo

    Rönnbär dress

    • Price US$ 128.00
  • “Alma” knit dress in organic/recycled cotton - violet

    Alma dress

    • Price US$ 128.00
  • Headband in an alpaca blend - blackberry/melangeHeadband

    Headband

    • Take-2-price US$ 34.00 each
    • Price US$ 38.00
  • “Alma” knit dress in organic/recycled cotton - dark olive

    Alma dress

    • Price US$ 128.00
  • “Alma” knit dress in organic/recycled cotton - aubergine

    Alma dress

    • Price US$ 128.00
  • “Canwood” mittens in organic wool - grape

    Canwood mittens

    • Price US$ 54.00
  • “Kiruna” woven scarf in wool - burgundy

    Kiruna shawl

    • Price US$ 84.00
  • “Kiruna” woven tunic in organic cotton/linen - agave

    Kiruna tunic

    • Price US$ 144.00
  • “Canwood” cardigan in organic/recycled cotton - cranberry

    Canwood cardigan

    • Price US$ 118.00
  • “Rowan” top in lyocell/spandex - black

    Rowan top

    • Price US$ 84.00
  • “Kiruna” woven tunic in organic cotton/linen - black

    Kiruna tunic

    • Price US$ 144.00
  • “Canada” long cardigan in an alpaca blend - dark chokolate/melange

    Canada long cardigan

    • Price US$ 198.00
  • “Rowan” top in lyocell/spandex - agave

    Rowan top

    • Price US$ 84.00

instagram.svg

Are you a #gudrunista? 

Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! Need inspiration? Find more colorful gudrunistas here »

Cannot see the images?
That is probably because you have not accepted our performance cookies. Find out more and update your Cookies Settings