"Maj" dress
in red, blue, green and black/white.
To the new arrival »

Flourishing cherry blossoms and lilacs in bloom – these are the loveliest days of early summer. It’s the season of my birthday and I usually take a few days off. I take the time to dig and plant in my garden, which means a trip to the plant nursery to buy flowers. Everything has to cross the lake and on the dock, a wheelbarrow awaits to take all the flowers up to my cozy greenhouse, which is built in a little valley behind the house. It’s beside a big pond, dug by my son Tobias for my 70th birthday. I treasure these wonderful springtime memories!


Gudrun’s digital cakes
Strawberry cake, Marzipan cake with a flower, Lemon fromage cake, Nut cake topped with cream and strawberries. Which one do you want to make? 


Up to 50% off spectacular gems from past collections. Only while supplies last – so hurry!
Save in the bargain box »

Dreamy deal on dazzling dresses
Spend $50 on dresses to receive a fabulous free gift for your legs!  
Shop dresses »  /  Choose your gift here »

*Valid June 2-8 or while supplies last. 


Let us know which hospital or elderly care home you would like to donate 24 pairs of colorful socks to. Give us their address and we’ll donate the gift. 
Email us here »


Free home delivery*

Parcels are delivered without any physical contact and are left securely and safely outside your door.

Shop here »

*$9 service fee for orders under $50.

Swedish design with a green soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.

Discover the selection:
Clothes »    Interior decor »    Campaigns »   Shop by style»



Are you a #gudrunista? 

Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! 

Need inspiration?
Find more colorful gudrunistas here »