Colorful clothing with breathtaking patterns.

Like a work of art

A beautiful tunic, each colorway with its own gorgeous, unique pattern design.
Discover the “Lace” tunic »

Warm and beautiful

Take home a soft headband in a lovely wool blend.
Buy the “Lace” headband »

Jacquard-knit pattern

in 100% organic cotton.
Hurry here »

Wear a wool coat

and you’re ready for any weather, no matter how fickle.
I want the coat »

Beautiful knitwear in magical wool

Treat yourself to a long coat – choose between three exquisite color combinations.
To the wool coat »

Patterned splendor inspired by folk art

in warm pink or contrasting black.
Check out the “Färila” cardigan »

Last year’s favorite pattern

Now on a cozy, jacquard-knit cardigan.
Snap up a patterned cardigan »

Did you know that wool is a magical fiber? It keeps you warm when it’s cold out – and cool in the heat. We just love these characteristics as the season wavers between warm and cold.
Discover the garment »

To the product »



Are you a #gudrunista? 

Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! 

Need inspiration?
Find more colorful gudrunistas here »