Wear Gudrun’s dress
with an exciting balloon cut.
To the “Fleur” jersey dress »
Since the seventeenth century, Stockholm has been home to a restaurant named Pelikan. Today it can be found at Blekingegatan 40 in an Art Nouveau-inspired building.
Light and lovely
Our flourishing tunic with pockets is simply sublime.
Dress for any occasion
in solid-colored velour.
Take a closer look here »
Be pretty as a flower
in our dazzling “Fleur” dress.
Take home yours »
Pattern happy
Bask in blossoms on organic cotton and modal.
To the “Fleur” tunic »
Just a stone’s throw from Pelikan is Christoffer’s Flowers, where every square foot is packed with glorious green inspiration!
Combine more
Pair our velour pants with old and new pieces in your wardrobe.
Take home the pants »
Are you a #gudrunista?
Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media!
Need inspiration?
Find more colorful gudrunistas here »