Wear Gudrun’s dress

with an exciting balloon cut.

To the “Fleur” jersey dress »

Since the seventeenth century, Stockholm has been home to a restaurant named Pelikan. Today it can be found at Blekingegatan 40 in an Art Nouveau-inspired building.

Discover the dress »  /  To the “Fleur” tunic »

Light and lovely

Our flourishing tunic with pockets is simply sublime.

Shop here »  /  View the skirt »

Dress for any occasion

in solid-colored velour.

Take a closer look here »

Be pretty as a flower

in our dazzling “Fleur” dress.

Take home yours »

Pattern happy

Bask in blossoms on organic cotton and modal.

To the “Fleur” tunic »

Just a stone’s throw from Pelikan is Christoffer’s Flowers, where every square foot is packed with glorious green inspiration!

Velour dress »  /  “Fleur” jersey dress  »

Combine more

Pair our velour pants with old and new pieces in your wardrobe.

Take home the pants »



Are you a #gudrunista? 

Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! 

Need inspiration?
Find more colorful gudrunistas here »