Magnificent colors and patterns on natural materials.

It feels marvelous to take an imaginary journey back to Botswana, the African country well south of the equator. African patterns are superbly colorful and filled with rich contrasts. Our pattern interpretations feature tropical fruits, meandering foliage and the occasional tulip from the shaded grasslands.


– lush & vibrant.
I want the dress »

Organic cotton

Our “Makeba” blouse comes both patterned and in a solid.
Explore here »

Lovely linen is perfect for summer.
Buy here »

A cardigan and dress in one pattern and palette – soothing and lovely.
Wear the cardigan »  /  To the dress »


papaya, figs and oranges mingle with the occasional flower and olive.
To the dress »

Vibrant colors on a black background

To the swimsuit »  /  To the wide-leg pants »

A natural favorite

Practical jersey linen in tons of fabulous colors.
Take yours home »  /  Culottes »

A little purse

for your cell phone and wallet.
I want the purse »

A beautiful dress

for the beach, city, or party.
Check it out here »

A beautiful choice

for you and the environment.
To the jersey dress »

text12_us.jpgBest pattern “Botswana” is perfect for a swimwear collection.
To the swimsuit »

Mix and match

as you please.
I want the tankini top »  /  "Botswana" earrings »

“Marimba” dress

in three variations: printed jersey, printed voile and solid jersey.
To the dress »


Tropical hues and understated black.
See all colorss »  /  “Makeba” shawl »



Are you a #gudrunista? 

Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! 

Need inspiration?
Find more colorful gudrunistas here »