Colorful, hippie-inspired clothing

Hippie-inspired clothing is infused with the charm of the colorful 1960s. The fabulous patterns, colors and natural materials from the flower-power era are sure to enchant. Explore our selection of pieces that pay tribute to this timeless style.


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  • “Bhumika” jersey dress in organic cotton/modal - pineapple

    Bhumika dress

    • Price US$ 94.00
  • “Bhumika” jersey dress in organic cotton/modal - blue jay

    Bhumika dress

    • Price US$ 94.00
  • “Roza” woven tunic in organic cotton - indigofera

    Roza tunic

    • Price US$ 128.00
  • “Roza” woven tunic in organic cotton - light ecru

    Roza tunic

    • Price US$ 128.00
  • “Roza” woven tunic in organic cotton - dark natural

    Roza tunic

    • Price US$ 128.00
  • “Roza” woven tunic in organic cotton - ash pink

    Roza tunic

    • Price US$ 128.00
  • “Rupangi” silk shawl - hibiscusRupangi shawl

    Rupangi shawl

    • Price US$ 94.00
  • “Rupangi” silk shawl - aubergineRupangi shawl

    Rupangi shawl

    • Price US$ 94.00
  • Jersey pants in organic cotton/spandex - rooibos

    Jersey pants

    • Price US$ 84.00
  • Jersey pants in organic cotton/spandex - teal

    Jersey pants

    • Price US$ 84.00
  • Jersey pants in organic cotton/spandex - ecru

    Jersey pants

    • Price US$ 84.00
  • Jersey pants in organic cotton/spandex - basil

    Jersey pants

    • Price US$ 84.00
  • Jersey pants in organic cotton/spandex - black

    Jersey pants

    • Price US$ 84.00
  • Jersey pants in organic cotton/spandex - porcelain blue

    Jersey pants

    • Price US$ 84.00
  • “Millie” woven shirt in organic cotton - peppermint

    Millie shirt

    • Price US$ 104.00
  • “Millie” woven shirt in organic cotton - brilliant blue

    Millie shirt

    • Price US$ 104.00
  • “Millie” woven shirt in organic cotton - pink begonia

    Millie shirt

    • Price US$ 104.00
  • “Millie” woven shirt in organic cotton - black

    Millie shirt

    • Price US$ 104.00
  • Block-printed “Valentina” cardigan in organic cotton - dusky pink

    Valentina cardigan

    • Price US$ 128.00
  • Block-printed “Valentina” cardigan in organic cotton - celadon

    Valentina cardigan

    • Price US$ 128.00
  • Block-printed “Valentina” cardigan in organic cotton - natural

    Valentina cardigan

    • Price US$ 128.00
  • Woven petticoat slip in organic cotton - copper

    Slip

    • Price US$ 88.00
  • Woven petticoat slip in organic cotton - basil

    Slip

    • Price US$ 88.00
  • Woven petticoat slip in organic cotton - ecru

    Slip

    • Price US$ 88.00
  • Woven petticoat slip in organic cotton - pink marble

    Slip

    • Price US$ 88.00
  • Woven petticoat slip in organic cotton - black

    Slip

    • Price US$ 88.00
  • Woven petticoat slip in organic cotton - teal

    Slip

    • Price US$ 88.00
  • “Hazel” shawl in organic cotton - blackHazel shawl

    Hazel shawl

    • Buy 2 Price US$ 28.00 each
    • Price US$ 34.00
  • “Hazel” shawl in organic cotton - pink begoniaHazel shawl

    Hazel shawl

    • Buy 2 Price US$ 28.00 each
    • Price US$ 34.00
  • “Hazel” shawl in organic cotton - blackHazel shawl

    Hazel shawl

    • Buy 2 Price US$ 28.00 each
    • Price US$ 34.00
  • “Hazel” shawl in organic cotton - elm greenHazel shawl

    Hazel shawl

    • Buy 2 Price US$ 28.00 each
    • Price US$ 34.00
  • “Hazel” shawl in organic cotton - saharaHazel shawl

    Hazel shawl

    • Buy 2 Price US$ 28.00 each
    • Price US$ 34.00
  • “Hazel” shawl in organic cotton - rosehipHazel shawl

    Hazel shawl

    • Buy 2 Price US$ 28.00 each
    • Price US$ 34.00
  • “Hazel” shawl in organic cotton - naturalHazel shawl

    Hazel shawl

    • Buy 2 Price US$ 28.00 each
    • Price US$ 34.00
  • “Hazel” shawl in organic cotton - pea greenHazel shawl

    Hazel shawl

    • Buy 2 Price US$ 28.00 each
    • Price US$ 34.00
  • “Stockholm” woven dress in organic cotton - feather

    Stockholm dress

    • Club price US$ 104.00
    • Price US$ 118.00
  • “Stockholm” woven dress in organic cotton - cicada

    Stockholm dress

    • Club price US$ 104.00
    • Price US$ 118.00
  • “Stockholm” woven dress in organic cotton - dark ash grey

    Stockholm dress

    • Club price US$ 104.00
    • Price US$ 118.00
  • “Stockholm” woven dress in organic cotton - apricot

    Stockholm dress

    • Club price US$ 104.00
    • Price US$ 118.00
  • “Venezia” woven coat in organic cotton - verona green

    Venezia coat

    • Price US$ 268.00
  • “Venezia” woven coat in organic cotton - heather

    Venezia coat

    • Price US$ 268.00
  • “Venezia” woven coat in organic cotton - black

    Venezia coat

    • Price US$ 268.00
  • “Klara” cardigan in organic/recycled cotton - canola fieldKlara knit cardigan

    Klara knit cardigan

    • Club price US$ 128.00
    • Price US$ 159.00
  • “Tova” bag in wool - blackTova bag

    Tova bag

    • Price US$ 58.00
  • Jersey pants in lyocell/spandex - lingonberry

    Jersey pants

    • Price US$ 84.00
  • Jersey pants in lyocell/spandex - elm green

    Jersey pants

    • Price US$ 84.00
  • Jersey pants in lyocell/spandex - black

    Jersey pants

    • Price US$ 84.00
  • Jersey pants in lyocell/spandex - blue topaz

    Jersey pants

    • Price US$ 84.00
  • “Inez” long cardigan in recycled/organic cotton - black

    Inez long cardigan

    • Price US$ 128.00
  • “Inez” long cardigan in recycled/organic cotton - elm green

    Inez long cardigan

    • Price US$ 128.00
  • “Inez” long cardigan in recycled/organic cotton - arctic blue

    Inez long cardigan

    • Price US$ 128.00
  • “Eleonora” jersey dress in organic cotton/spandex - pink begonia/patterned

    Eleonora jersey dress

    • Price US$ 104.00
  • “Eleonora” jersey dress in organic cotton/spandex - black

    Eleonora jersey dress

    • Price US$ 104.00
  • “Eleonora” jersey dress in organic cotton/spandex - rooibos

    Eleonora jersey dress

    • Price US$ 104.00
  • “Eleonora” jersey dress in organic cotton/spandex - basil

    Eleonora jersey dress

    • Price US$ 104.00
  • “Eleonora” jersey dress in organic cotton/spandex - sky blue/patterned

    Eleonora jersey dress

    • Price US$ 104.00
  • “Bhumika” top in organic cotton/modal - pineappleBhumika top

    Bhumika top

    • Price US$ 68.00
  • “Bhumika” top in organic cotton/modal - blue jayBhumika top

    Bhumika top

    • Price US$ 68.00
  • “Ida” woven dress in a wool blend - ash grey

    Ida dress

    • Price US$ 118.00
  • “Ida” woven dress in a wool blend - terrazzo pink

    Ida dress

    • Price US$ 118.00
  • “Ida” woven dress in a wool blend - sky blue/patterned

    Ida dress

    • Price US$ 118.00
  • “Ida” woven dress in a wool blend - mole/patterned

    Ida dress

    • Price US$ 118.00
  • “Rashmi” cardigan in organic cotton - black kashishRashmi cardigan

    Rashmi cardigan

    • Price US$ 158.00
  • “Rashmi” cardigan in organic cotton - opal greenRashmi cardigan

    Rashmi cardigan

    • Price US$ 158.00
  • “Thea” woven artist’s blouse in organic cotton dobby - porcelain blue

    Thea artist’s blouse

    • Price US$ 84.00
  • “Thea” woven artist’s blouse in organic cotton dobby - apricot

    Thea artist’s blouse

    • Price US$ 84.00
  • “Thea” woven artist’s blouse in organic cotton dobby - ecru

    Thea artist’s blouse

    • Price US$ 84.00
  • “Thea” woven artist’s blouse in organic cotton dobby - black

    Thea artist’s blouse

    • Price US$ 84.00
  • “Great Rose” woven dress in organic cotton/silk - Pale powder pinkGreat Rose dress

    Great Rose dress

    • Price US$ 268.00
  • “Great Rose” woven dress in organic cotton/silk - blackGreat Rose dress

    Great Rose dress

    • Price US$ 268.00
  • “Klara” knit vest in organic/recycled cotton - aubergineKlara knit vest

    Klara knit vest

    • Price US$ 98.00
  • “Klara” knit vest in organic/recycled cotton - canola fieldKlara knit vest

    Klara knit vest

    • Price US$ 98.00
  • “Thea” woven pants in organic cotton dobby - porcelain blue

    Thea pants

    • Price US$ 84.00
  • “Thea” woven pants in organic cotton dobby - apricot

    Thea pants

    • Price US$ 84.00
  • “Thea” woven pants in organic cotton dobby - black

    Thea pants

    • Price US$ 84.00
  • “Thea” woven pants in organic cotton dobby - ecru

    Thea pants

    • Price US$ 84.00
  • “Venezia” jersey dress in organic cotton - black

    Venezia dress

    • Price US$ 128.00
  • “Venezia” jersey dress in organic cotton - red curry

    Venezia dress

    • Price US$ 128.00
  • “Venezia” jersey dress in organic cotton - salvia

    Venezia dress

    • Price US$ 128.00
  • Pants in cotton/silk - blackSolid-colored pants

    Solid-colored pants

    • Price US$ 144.00
  • Pants in cotton/silk - ceriseSolid-colored pants

    Solid-colored pants

    • Price US$ 144.00
  • Pants in cotton/silk - indigo blueSolid-colored pants

    Solid-colored pants

    • Price US$ 144.00
  • “Thea” woven dress in organic cotton dobby - black

    Thea dress

    • Price US$ 94.00
  • “Thea” woven dress in organic cotton dobby - porcelain blue

    Thea dress

    • Price US$ 94.00
  • “Thea” woven dress in organic cotton dobby - ecru

    Thea dress

    • Price US$ 94.00
  • “Thea” woven dress in organic cotton dobby - apricot

    Thea dress

    • Price US$ 94.00
  • “Millefiori” long cardigan in wool/organic cotton - heather pink

    Millefiori cardigan

    • Price US$ 184.00
  • “Millefiori” long cardigan in wool/organic cotton - dark ash grey

    Millefiori cardigan

    • Price US$ 184.00
  • “Millefiori” long cardigan in wool/organic cotton - teal

    Millefiori cardigan

    • Price US$ 184.00
  • “Kamala” shawl in cotton/silk - kashishKamala shawl

    Kamala shawl

    • Price US$ 84.00
  • “Kamala” shawl in cotton/silk - hopperKamala shawl

    Kamala shawl

    • Price US$ 84.00
  • “Kamala” shawl in cotton/silk - hennaKamala shawl

    Kamala shawl

    • Price US$ 84.00
  • “Eleonora” jersey leggings in organic cotton/spandex - pink begonia/patterned

    Eleonora jersey leggings

    • Price US$ 68.00
  • “Eleonora” jersey leggings in organic cotton/spandex - black

    Eleonora jersey leggings

    • Price US$ 68.00
  • “Eleonora” jersey leggings in organic cotton/spandex - pea green/patterned

    Eleonora jersey leggings

    • Price US$ 68.00
  • “Eleonora” jersey leggings in organic cotton/spandex - teal

    Eleonora jersey leggings

    • Price US$ 68.00
  • “Eleonora” jersey leggings in organic cotton/spandex - blue mussel

    Eleonora jersey leggings

    • Price US$ 68.00
  • Striped leggings in recycled nylon - indigo-light indigo

    Striped leggings

    • Price US$ 24.00
  • Striped leggings in recycled nylon - black/ecru

    Striped leggings

    • Price US$ 24.00
  • Striped leggings in recycled nylon - lingonberry/wild strawberry

    Striped leggings

    • Price US$ 24.00
  • Striped leggings in recycled nylon - pea green/light lavender

    Striped leggings

    • Price US$ 24.00
  • “Rosalie” socks in organic cotton - kiwiRosalie socks

    Rosalie socks

    • Buy 2 Price US$ 14.00 each
    • Price US$ 16.00
  • “Rosalie” socks in organic cotton - blackRosalie socks

    Rosalie socks

    • Buy 2 Price US$ 14.00 each
    • Price US$ 16.00
  • “Rosalie” socks in organic cotton - pink begoniaRosalie socks

    Rosalie socks

    • Buy 2 Price US$ 14.00 each
    • Price US$ 16.00
  • “Hazel” jersey pants in organic cotton/spandex - terracotta

    Hazel jersey pants

    • Price US$ 104.00
  • “Hazel” jersey pants in organic cotton/spandex - blue mussel

    Hazel jersey pants

    • Price US$ 104.00
  • “Hazel” jersey pants in organic cotton/spandex - light grey

    Hazel jersey pants

    • Price US$ 104.00
  • “Kamala” woven dress in organic cotton - hopperKamala dress

    Kamala dress

    • Price US$ 178.00
  • “Kamala” woven dress in organic cotton - kashishKamala dress

    Kamala dress

    • Price US$ 178.00
  • “Kamala” woven dress in organic cotton - hennaKamala dress

    Kamala dress

    • Price US$ 178.00
  • Jersey skirt in organic cotton/modal - parrot red

    Jersey skirt

    • Price US$ 78.00
  • Jersey skirt in organic cotton/modal - mountain blue

    Jersey skirt

    • Price US$ 78.00
  • Jersey skirt in organic cotton/modal - black

    Jersey skirt

    • Price US$ 78.00
  • Jersey skirt in organic cotton/modal - rainforest green

    Jersey skirt

    • Price US$ 78.00
  • “Agnes” necklace in wooden beads - brilliant blue

    Agnes necklace

    • Price US$ 28.00
  • “Agnes” necklace in wooden beads - black

    Agnes necklace

    • Price US$ 28.00
  • “Agnes” necklace in wooden beads - mango

    Agnes necklace

    • Price US$ 28.00
  • “Bulgaria” knit coat in wool and organic/recycled cotton - rosewood

    Bulgaria knit coat

    • Price US$ 228.00
  • “Millie” jersey dress in organic cotton/modal - pink begonia

    Millie jersey dress

    • Price US$ 104.00
  • “Millie” jersey dress in organic cotton/modal - sahara

    Millie jersey dress

    • Price US$ 104.00
  • “Millie” jersey dress in organic cotton/modal - mountain blue

    Millie jersey dress

    • Price US$ 104.00
  • “Millie” jersey dress in organic cotton/modal - pea green/patterned

    Millie jersey dress

    • Price US$ 104.00
  • “Millie” jersey dress in organic cotton/modal - ash grey/patterned

    Millie jersey dress

    • Price US$ 104.00
  • “Vera” woven blouse in linen - teal/patterned

    Vera linen blouse

    • Price US$ 118.00
  • “Vera” woven blouse in linen - terracotta

    Vera linen blouse

    • Price US$ 118.00
  • “Vera” woven blouse in linen - lake/patterned

    Vera linen blouse

    • Price US$ 118.00
  • “Vera” woven blouse in linen - black

    Vera linen blouse

    • Price US$ 118.00
  • “Vera” woven blouse in linen - light indigo

    Vera linen blouse

    • Price US$ 118.00
  • “Vera” woven blouse in linen - dark natural

    Vera linen blouse

    • Price US$ 118.00
  • “Millie” woven dress in organic cotton - rosehip

    Millie dress

    • Price US$ 138.00
  • “Millie” woven dress in organic cotton - elm green

    Millie dress

    • Price US$ 138.00
  • “Millie” woven dress in organic cotton - graphite

    Millie dress

    • Price US$ 138.00
  • “Millie” woven dress in organic cotton - indigo

    Millie dress

    • Price US$ 138.00
  • “April” sweater in organic/recycled cotton - parrot red

    April sweater

    • Club price US$ 94.00
    • Price US$ 104.00
  • “April” sweater in organic/recycled cotton - black

    April sweater

    • Club price US$ 94.00
    • Price US$ 104.00
  • “April” sweater in organic/recycled cotton - mango

    April sweater

    • Club price US$ 94.00
    • Price US$ 104.00
  • “April” sweater in organic/recycled cotton - mountain blue

    April sweater

    • Club price US$ 94.00
    • Price US$ 104.00
  • “Grace” linen shawl - teal

    Grace shawl

    • Price US$ 58.00
  • “Grace” linen shawl - pink begonia

    Grace shawl

    • Price US$ 58.00
  • “Grace” linen shawl - lava red

    Grace shawl

    • Price US$ 58.00

Hippie-inspired fashion for women is colorful and vibrant. In addition to the comfortable, durable materials, it’s the lovely details that make our hippie-inspired pieces so special. Explore folkloric elements, like embroidery, floral patterns and ruffles, which bring unique charm to each piece. Gudrun Sjödén loves to play with color, form and pattern when designing her collections. The results speak for themselves: airy, laid-back and inspired by the free-spirited 60s and 70s, which gives your style that special sense of lightness and spontaneity.

Born in the 60s from a youth movement, hippie culture represents its own life philosophy. Our hippie-inspired garments are infused with a spirit of joy and freedom, which reflects the fashions of the 60s and 70s. Do you want to spread a sense of joie de vivre through your personal style? Then dive into the colorful world of hippie-inspired clothes and create your own unique look.

Our modern garments are made in carefully chosen materials that are soft and comfortable against the skin. Gudrun Sjödén – who has been designing collections for over 50 years – and our design team emphasize the use of natural materials like organic cotton and linen, resulting in garments with a relaxed and airy feel.

Our versatile combinations offer the freedom to express your personal style. Whether you choose a floral dress, trendy accessories, or colorful natural shoes paired with linen pants and a floral blouse, each piece helps to create a harmonious overall look.

Explore vivid, colorful clothes from Gudrun Sjödén that honor the flower-power era and bring a touch of 60s and 70s hippie inspiration to your style.