
Gothenburg, Södra Larmgatan 18
In the heart of Gothenburg, in the charming Victoria neighborhood, you’ll find our colorful store – a natural destination for anyone who loves color, design and creativity. Upon stepping inside the door, a dazzling universe opens up – a unique element of Gudrun’s world. With us, you’ll find an inspiring selection of clothing and interior decor in beautiful, natural materials, all linked together by Gudrun’s distinctive style. The atmosphere is warm and inviting, and we always try to offer a shopping experience with personalized service – far beyond the ordinary.
Gothenburg, Södra Larmgatan 18
In the heart of Gothenburg, in the charming Victoria neighborhood, you’ll find our colorful store – a natural destination for anyone who loves color, design and creativity. Upon stepping inside the door, a dazzling universe opens up – a unique element of Gudrun’s world. With us, you’ll find an inspiring selection of clothing and interior decor in beautiful, natural materials, all linked together by Gudrun’s distinctive style. The atmosphere is warm and inviting, and we always try to offer a shopping experience with personalized service – far beyond the ordinary.
Gothenburg, Södra Larmgatan 18
sodralarmgatan@gudrunsjoden.se
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Opening hours:
Monday–Friday 10 am–6 pm
Saturday 10 am–4 pm
Sunday 12 noon–4 pm
Holiday opening hours:
Good Friday 3 April – CLOSED
Holy Saturday 4 April – 10:00–16:00
Easter Sunday 5 April – CLOSED
Easter Monday 6 April – 12:00–16:00
Walpurgis Night 30 April – 12:00–18:00
Labor Day 1 May – CLOSED
Ascension Day 14 May – CLOSED
Pentecost Eve 23 May – 10:00–16:00
Pentecost Sunday 24 May – CLOSED
Pentecost Monday 25 May – 10:00–18:00
Sweden’s National Day 6 June – CLOSED
Midsummer Eve 19 June – CLOSED
Midsummer Day 20 June – CLOSED
St. John the Baptist’s Day 21 June – CLOSED


Colorful in historic Victoria
The store on Södra Larmgatan is located in one of Gothenburg’s oldest neighborhoods: charming Victoria. Gudrun’s colorful designs have been part of the scenery here for more than 30 years. This creative area is filled with street art and charming little stores that inspire exploration.
Colorful in historic Victoria
The store on Södra Larmgatan is located in one of Gothenburg’s oldest neighborhoods: charming Victoria. Gudrun’s colorful designs have been part of the scenery here for more than 30 years. This creative area is filled with street art and charming little stores that inspire exploration.

Going on in the store
Take part in our upcoming events – online or in stores! You can also find information here about upcoming and past live broadcasts.