
Gothenburg, Södra Larmgatan 18
In the heart of Gothenburg, in the charming Victoria neighborhood, you’ll find our colorful store – a natural destination for anyone who loves color, design and creativity. Upon stepping inside the door, a dazzling universe opens up – a unique element of Gudrun’s world. With us, you’ll find an inspiring selection of clothing and interior decor in beautiful, natural materials, all linked together by Gudrun’s distinctive style. The atmosphere is warm and inviting, and we always try to offer a shopping experience with personalized service – far beyond the ordinary.
Gothenburg, Södra Larmgatan 18
In the heart of Gothenburg, in the charming Victoria neighborhood, you’ll find our colorful store – a natural destination for anyone who loves color, design and creativity. Upon stepping inside the door, a dazzling universe opens up – a unique element of Gudrun’s world. With us, you’ll find an inspiring selection of clothing and interior decor in beautiful, natural materials, all linked together by Gudrun’s distinctive style. The atmosphere is warm and inviting, and we always try to offer a shopping experience with personalized service – far beyond the ordinary.
Gothenburg, Södra Larmgatan 18
sodralarmgatan@gudrunsjoden.se
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Opening hours:
Monday–Friday 10 am–6 pm
Saturday 10 am–4 pm
Sunday 12 noon–4 pm
Holiday opening hours:
New Year’s Day 1 January – CLOSED
Twelfth Night 6 January – 12 noon-4.00 pm
Epiphany 7 January – 12 noon-4.00 pm
Good Friday 18 April – CLOSED
Holy Saturday 19 April – 10.00 am-4.00 pm
Easter Day 20 April – CLOSED
Easter Monday 21 April – 12 noon-4.00 pm
1 May – CLOSED
Ascension Day 29 May – CLOSED
Sweden’s National Day 6 June – CLOSED
Whit Saturday 7 June – 10.00 am-4.00 pm
Whit Sunday 8 June – CLOSED
Midsummer Eve 20 June – CLOSED
Midsummer Day 21 June – CLOSED
22 June – CLOSED
All Saints’ Day 1 November – 12 noon-4.00 pm
Christmas Eve 24 December – CLOSED
Christmas Day 25 December – CLOSED
Boxing Day 26 December – 12 noon-4.00 pm
New Year’s Eve 31 December – 10.00 am-3.00 pm


Colorful in historic Victoria
The store on Södra Larmgatan is located in one of Gothenburg’s oldest neighborhoods: charming Victoria. Gudrun’s colorful designs have been part of the scenery here for more than 30 years. This creative area is filled with street art and charming little stores that inspire exploration.
Colorful in historic Victoria
The store on Södra Larmgatan is located in one of Gothenburg’s oldest neighborhoods: charming Victoria. Gudrun’s colorful designs have been part of the scenery here for more than 30 years. This creative area is filled with street art and charming little stores that inspire exploration.

Going on in the store
Take part in our upcoming events – online or in stores! You can also find information here about upcoming and past live broadcasts.