Photo of a woman in a natural, green setting wearing green clothes from Gudrun Sjödén’s 2025 Winter collection.
A woman wearing a green woven dress and pink leggings from Gudrun Sjödén.

Early bird price
On the beautiful Benedita dress in organic cotton. 
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* Valid until October 13.

 

 

 

A green watercolour painting by Gudrun Sjödén with the words “Spirit of Gudrun”.

New issue out now
Shades of green are in focus in the new Spirit of Gudrun.  
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A woman wearing a green, striped top over a green dress from Gudrun Sjödén.

Ultimate essentials
Styles that last as time passes and new collections arrive.  
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A collage with two pictures of homeware items from Gudrun Sjödén’s 2025 Winter collection.

Graphic joy
Winter’s homeware features playful designs that combine contrasts and repetition.  
Homeware new arrivals »

 

 

A close-up of a blue, patterned brush and pencil roll-up case from Gudrun Sjödén.

Unique free gift
Buy a homeware product and get a free block-printed artist’s case made from scrap fabrics*.  
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*Only valid online, with the purchase of any one item from the homeware selection, September 30 – October 13, 2025, or while supplies last. The gift will appear at checkout when you are logged in. If you do not have a Gudrun account, you can easily create one at gudrunsjoden.com.

 

 

 

A collage with two pictures of women wearing green clothes from Gudrun Sjödén’s 2025 Winter collection.

Order the winter catalog
and get all the inspiration delivered right to your mailbox.  
Order here »

 

 

Explore the entire collection:

 

 

Swedish design with a colorful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.