UNIQUM is the name of Gudrun’s product label for designs made with extra love and care. These unique products are exclusively designed by Gudrun herself – from the mind, via the heart, through the hand to her brush. We hope you’re looking forward to seeing the UNIQUMfamily grow, too. Keep your eyes open!
 

Shimla 
Hand-embroidered details adorn a gorgeous blend of organic cotton and linen. Choose between two different styles – the truly classic artist’s blouse, or a versatile and timeless dress.
Discover the blouse »  /  Shop the dress »

 

 

 

“This particular dress was created in my watercolor book, where I like to work on new ideas while I’m out traveling. Actually, quite a lot of our UNIQUM products were designed in my watercolor book. It’s so inspiring to make pieces like this, in which I get to be a little more experimental. There can be multiple patterns in one dress, and I love to use a several different fabrics. Organdy mixed with voile – appliqué designs and embroidery. Then, getting to personally bring those sketches to our suppliers and see swatches and the first sample after a few days – now that’s happiness!”

 


Swedish design with a green soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.

 

 


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Are you a #gudrunista? 

Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! 

Need inspiration?
Find more colorful gudrunistas here »