A collage of scenic pictures with women wearing clothes from Gudrun Sjödén’s 2025 Christmas collection.
A close-up of a woman with an animal mask on her head in a snowy landscape wearing a knitted sweater from Gudrun Sjödén’s 2025 Christmas collection.

Snow-capped mountains in a wintry landscape. In the snow, there is a hare – watchful and ready to hop away. A fox tiptoes forward. The silence is broken by the sound of an owl’s wings as it soars through the ice-cold air. Our designer Parvathy has found inspiration here, in Alaska’s wild heart. Each garment in this collection embraces that wildness through knit stitches, and in a palette of colors that reflects the evolving seasons – the glow of fall, the blue cold of winter, spring’s delicate light and summer’s flowers. Every color and pattern is a whisper from nature itself.

 

*The photographs are taken in Reinheimen National Park in Skjåk, Norway. The masks are made by Animalesque.

 

Patterned clothing in natural materials

 

A scenic picture of a large, snow-capped mountain.
A woman jumping between two stones wearing layers of clothes from Gudrun Sjödén’s 2025 Christmas collection.

Dressed for any weather
Yura jersey dress »  /  Denali dress »  /  Leggings »

 

 

A woman standing in a snowy landscape wearing a patterned long cardigan over black clothing from Gudrun Sjödén’s holiday collection 2025.

Wild, beautiful and endlessly changing
Tanana long cardigan »

 

 

A crouching woman with an animal mask on her head wearing layers of pink and red clothes from Gudrun Sjödén’s 2025 Christmas collection.

Vitality of the wilderness
Denali pants »  /  Yura jersey dress »  /  Long cardigan »

 

 

Two women walking along a road wearing layers of clothes from Gudrun Sjödén’s 2025 Christmas collection. There is also a red, graphic heart in the picture.

The wind whispers through the valley
Luna wool sweater »  /  Rime corduroy skirt »  /  Denali dress »

 

 

A woman standing on a road with her arms stretched out and her back to the camera. She is wearing a red, patterned long cardigan from Gudrun Sjödén’s 2025 Christmas collection.
A collage with one scenic picture and two pictures of women wearing clothes from Gudrun Sjödén’s 2025 Christmas collection.
A woman standing in a snowy landscape wearing layers of clothes from Gudrun Sjödén’s 2025 Christmas collection.
Two women sitting close together wearing clothes from Gudrun Sjödén’s 2025 Christmas collection. There is also a red, graphic heart in the picture.

Gudrun’s Good DeedSince 2006, Gudrun’s Good Deed has been a natural part of our work. This means that we donate a portion of proceeds from the sale of selected items to projects and organizations that we find especially moving. This year, $10 from every “Luna” sweater sold will be donated to BirdLife International. This knit favorite features a pattern that captures the quiet flight of the owl. The initiative is underway between November 18 and December 18.

 

 

A close-up of a woman in a snowy landscape wearing layers of clothes from Gudrun Sjödén’s 2025 Christmas collection.
A woman lying down in the snow wearing clothes from Gudrun Sjödén’s 2025 Christmas collection. There is also a red, graphic heart in the picture.
A woman walking in a snowy landscape wearing layers of clothes from Gudrun Sjödén’s 2025 Christmas collection.

Fly along to the vast forestThe beauty of the forest and the endlessly changing seasons emerge in every stitch of this series. Sweeping silhouettes and long styles to wrap up in invite a holiday season filled with warmth and relaxation. The color palette is inspired by the spectacular show of the northern lights. Frosty sky blue, celadon green and earthy brown meet deep shades of purple, turquoise and glowing red. Beautiful patterns in materials to wear in layers. See the owl lift off from its branch, and wrap the Tanana long cardigan around yourself. Like a warm winter hug as the frost arrives and creates glittering wintertime magic!

 


Shop the collection
Looking for your favourite colour? There are more colours than those you see here! Click on the product to view all the colours, learn more about our fabrics, fits, etc. 

  • “Luna” sweater in a lambswool blend - midnight blue

    Luna sweater

    • Price: US$ 128.00
  • “Tanana” long cardigan in cotton/lyocell - midnight blue

    Tanana long cardigan

    • Price: US$ 228.00
  • “Tanana” long cardigan in cotton/lyocell - beetroot

    Tanana long cardigan

    • Price: US$ 228.00
  • “Denali” woven pants in organic cotton - pomegranate

    Denali pants

    • Price: US$ 94.00
  • “Yura” jersey dress in organic cotton/spandex - aubergine

    Yura dress

    • Price: US$ 128.00
  • “Denali” woven dress in organic cotton - pomegranate

    Denali dress

    • Price: US$ 104.00

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