A collage of women outdoors in the snow wearing colorful clothes from Gudrun Sjödén’s holiday collection 2025.
A woman photographed in front of a snowy mountain wearing white, knit clothing from Gudrun Sjödén’s holiday collection 2025

Forget-me-not. Alaska’s state flower only blooms for a few short weeks in summer
in the quiet wilderness. This delicate little plant inspired our designer Johanna to create soft styles knit with pointelle patterns, as lovely as the flower itself. There is warmth in every stitch, like flower petals in the middle of winter, filled with the beauty of forget-me-nots in the cold air. So pull on these wonderfully soft holiday styles and enjoy the snow!

 

Clothing in alpaca

Women running in the snow in the mountains wearing colorful, knit clothing from Gudrun Sjödén’s holiday collection 2025.

Light as the first mountain snow
Forgetmenot sweater »  /  Rut woven pants »  /  Boots in nappa »

 

 

A woman with a green, knitted shawl from Gudrun Sjödén’s 2025 Christmas collection draped over her head.
A woman standing in a snowy landscape holding a red, knitted shawl from Gudrun Sjödén’s 2025 Christmas collection over her head.
A close-up of a woman wearing white knitwear from Gudrun Sjödén’s 2025 Christmas collection.
A woman with her back to the camera wearing a green, knitted sweater from Gudrun Sjödén’s 2025 Christmas collection.

Forget-me-not in the softest pointelleWe fell in love with Alaska’s delicate state flower – the forget-me-not – a small but mighty symbol of love and of memories that never fade. It blooms in a romantic pointelle pattern on the holiday season’s soft alpaca garments – a skirt, sweater and cardigan. Dress warmly and complete the look with a delightful triangular shawl finished with feminine ruffles in pointelle, and matching fingerless gloves. The colors shift between the garments and accessories, creating gorgeous dynamics in the shimmering holiday season palette.

 


Shop the collection
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