Trusty wardrobe favorites

What would a wardrobe be without comfy essentials? They’re perfect for daily wear and always easy to combine with past favorites. The essentials collection is designed for anyone who wants to expand their wardrobe with simple lines, classic patterns and cheerful colors.


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  • “Ebba” socks in organic cotton - rosebay willowherb

    Ebba socks

    • Price: US$ 18.00
  • “Ebba” socks in organic cotton - cobalt blue

    Ebba socks

    • Price: US$ 18.00
  • “Ebba” socks in organic cotton - guava

    Ebba socks

    • Price: US$ 18.00
  • Woven jacket in garment-washed linen - dark natural

    Linen jacket

    • Price: US$ 155.00
  • Woven jacket in garment-washed linen - dark agate red

    Linen jacket

    • Price: US$ 155.00
  • Woven jacket in garment-washed linen - ink blue

    Linen jacket

    • Price: US$ 155.00
  • Woven jacket in garment-washed linen - black

    Linen jacket

    • Price: US$ 155.00
  • Corduroy pants in organic cotton/spandex - chestnut

    Corduroy pants

    • Price: US$ 105.00
  • Two women wearing clothing by Gudrun Sjödén stand against a neutral background, with the text 'Earlybird price' on the left.

    Get an extra nice price on the “Leah” dress in organic cotton through August 10.
     

  • Corduroy pants in organic cotton/spandex - boysen berry

    Corduroy pants

    • Price: US$ 105.00
  • Corduroy pants in organic cotton/spandex - Pacific blue

    Corduroy pants

    • Price: US$ 105.00
  • Corduroy pants in organic cotton/spandex - bay leaf

    Corduroy pants

    • Price: US$ 105.00
  • “Sylvi” striped/solid-colored fully buttoned dress in linen - dark natural/striped

    Sylvi linen dress

    • Club price: US$ 139.00
    • Price: US$ 155.00
  • “Sylvi” striped/solid-colored fully buttoned dress in linen - aubergine/striped

    Sylvi linen dress

    • Club price: US$ 139.00
    • Price: US$ 155.00
  • “Sylvi” striped/solid-colored fully buttoned dress in linen - indigo blue

    Sylvi linen dress

    • Club price: US$ 139.00
    • Price: US$ 155.00
    • “Sylvi” striped/solid-colored fully buttoned dress in linen - dark green

      Sylvi linen dress

      • Club price: US$ 139.00
      • Price: US$ 155.00
    • “Sylvi” striped/solid-colored fully buttoned dress in linen - black/striped

      Sylvi linen dress

      • Club price: US$ 139.00
      • Price: US$ 155.00
    • Brioche-knit cardigan in linen/organic cotton - dark natural

      Cardigan in a linen blend

      • Price: US$ 129.00
    • Brioche-knit cardigan in linen/organic cotton - dark agate red

      Cardigan in a linen blend

      • Price: US$ 129.00
    • Brioche-knit cardigan in linen/organic cotton - indigo blue

      Cardigan in a linen blend

      • Price: US$ 129.00
    • Brioche-knit cardigan in linen/organic cotton - dark ash grey

      Cardigan in a linen blend

      • Price: US$ 129.00
    • Ballerina flats in leather - potato

      Ballerina flats

      • Price: US$ 209.00
    • Ballerina flats in leather - rosebay willowherb

      Ballerina flats

      • Price: US$ 209.00
    • Ballerina flats in leather - black

      Ballerina flats

      • Price: US$ 209.00
    • Textured-knit tunic in organic cotton/wool - dark aubergine

      Knit tunic

      • Price: US$ 105.00
    • Textured-knit tunic in organic cotton/wool - rosebay willowherb

      Knit tunic

      • Price: US$ 105.00
    • Textured-knit tunic in organic cotton/wool - Pacific blue

      Knit tunic

      • Price: US$ 105.00
    • Textured-knit tunic in organic cotton/wool - grey/melange

      Knit tunic

      • Price: US$ 105.00
    • Textured-knit tunic in organic cotton/wool - black

      Knit tunic

      • Price: US$ 105.00
    • Long-sleeved mock turtleneck in organic cotton jersey - dark aubergine

      Ribbed jersey mock turtleneck

      • Price: US$ 69.00
    • Long-sleeved mock turtleneck in organic cotton jersey - lion

      Ribbed jersey mock turtleneck

      • Price: US$ 69.00
    • Long-sleeved mock turtleneck in organic cotton jersey - amaryllis

      Ribbed jersey mock turtleneck

      • Price: US$ 69.00
    • Long-sleeved mock turtleneck in organic cotton jersey - cobalt blue

      Ribbed jersey mock turtleneck

      • Price: US$ 69.00
    • Long-sleeved mock turtleneck in organic cotton jersey - dark jade

      Ribbed jersey mock turtleneck

      • Price: US$ 69.00
    • Long-sleeved mock turtleneck in organic cotton jersey - black

      Ribbed jersey mock turtleneck

      • Price: US$ 69.00
    • Fully buttoned velour dress in organic cotton/recycled polyester - aubergine

      Velour dress

      • Price: US$ 129.00
    • Fully buttoned velour dress in organic cotton/recycled polyester - Pacific blue

      Velour dress

      • Price: US$ 129.00
    • Fully buttoned velour dress in organic cotton/recycled polyester - tea tree

      Velour dress

      • Price: US$ 129.00
    • Fully buttoned velour dress in organic cotton/recycled polyester - black

      Velour dress

      • Price: US$ 129.00
    • “Hillevi” floral/solid-colored jersey top in lyocell/spandex - chestnut/patterned

      Hillevi jersey top

      • Price: US$ 69.00
    • “Hillevi” floral/solid-colored jersey top in lyocell/spandex - lion/patterned

      Hillevi jersey top

      • Price: US$ 69.00
    • “Hillevi” floral/solid-colored jersey top in lyocell/spandex - chilli

      Hillevi jersey top

      • Price: US$ 69.00
    • “Hillevi” floral/solid-colored jersey top in lyocell/spandex - amaryllis/patterned

      Hillevi jersey top

      • Price: US$ 69.00
    • “Hillevi” floral/solid-colored jersey top in lyocell/spandex - hydrangea

      Hillevi jersey top

      • Price: US$ 69.00
    • “Hillevi” floral/solid-colored jersey top in lyocell/spandex - ink blue

      Hillevi jersey top

      • Price: US$ 69.00
    • “Hillevi” floral/solid-colored jersey top in lyocell/spandex - green pepper

      Hillevi jersey top

      • Price: US$ 69.00
    • “Hillevi” floral/solid-colored jersey top in lyocell/spandex - black

      Hillevi jersey top

      • Price: US$ 69.00
    • “Hillevi” floral/solid-colored jersey top in lyocell/spandex - indigo blue/patterned

      Hillevi jersey top

      • Price: US$ 69.00
    • “Hillevi” floral/solid-colored jersey top in lyocell/spandex - monstera/patterned

      Hillevi jersey top

      • Price: US$ 69.00
    • “Hillevi” floral cardigan in organic/recycled cotton - aubergine

      Hillevi cardigan

      • Price: US$ 115.00
    • “Hillevi” floral cardigan in organic/recycled cotton - ink blue

      Hillevi cardigan

      • Price: US$ 115.00
    • “Hillevi” floral cardigan in organic/recycled cotton - black

      Hillevi cardigan

      • Price: US$ 115.00
    • Walking shoes in nubuck - chilli

      Shoe in nubuck

      • Price: US$ 229.00
    • Walking shoes in nubuck - peacock green

      Shoe in nubuck

      • Price: US$ 229.00
    • Walking shoes in nubuck - black

      Shoe in nubuck

      • Price: US$ 229.00
    • “Ellen” striped/solid-colored jersey dress in organic cotton/modal - cinnamon/patterned

      Ellen jersey dress

      • Price: US$ 115.00
    • “Ellen” striped/solid-colored jersey dress in organic cotton/modal - red cabbage

      Ellen jersey dress

      • Price: US$ 115.00
    • “Ellen” striped/solid-colored jersey dress in organic cotton/modal - ink blue/patterned

      Ellen jersey dress

      • Price: US$ 115.00
    • “Ellen” striped/solid-colored jersey dress in organic cotton/modal - indigo green

      Ellen jersey dress

      • Price: US$ 115.00
    • “Ellen” striped/solid-colored jersey dress in organic cotton/modal - black/patterned

      Ellen jersey dress

      • Price: US$ 115.00
    • “Leah” floral socks in organic cotton - red cabbage

      Leah socks

      • Price: US$ 18.00
    • “Leah” floral socks in organic cotton - cobalt blue

      Leah socks

      • Price: US$ 18.00
    • “Leah” floral socks in organic cotton - light bottle green

      Leah socks

      • Price: US$ 18.00
    • “Leah” floral socks in organic cotton - black

      Leah socks

      • Price: US$ 18.00
    • “Leah” floral/solid-colored blouse in organic cotton - chestnut/patterned

      Leah blouse

      • Price: US$ 85.00
    • “Leah” floral/solid-colored blouse in organic cotton - mineral pink

      Leah blouse

      • Price: US$ 85.00
    • “Leah” floral/solid-colored blouse in organic cotton - storm purple

      Leah blouse

      • Price: US$ 85.00
    • “Leah” floral/solid-colored blouse in organic cotton - dark lavender/patterned

      Leah blouse

      • Price: US$ 85.00
    • “Leah” floral/solid-colored blouse in organic cotton - mild blue

      Leah blouse

      • Price: US$ 85.00
    • “Leah” floral/solid-colored blouse in organic cotton - olive oil/patterned

      Leah blouse

      • Price: US$ 85.00
    • “Sylvi” rib-knit scarf in organic cotton/wool - undyed

      Sylvi scarf

      • Price: US$ 55.00
    • “Sylvi” rib-knit scarf in organic cotton/wool - rosebay willowherb

      Sylvi scarf

      • Price: US$ 55.00
    • “Sylvi” rib-knit scarf in organic cotton/wool - Pacific blue

      Sylvi scarf

      • Price: US$ 55.00
    • “Sylvi” rib-knit scarf in organic cotton/wool - dark olive

      Sylvi scarf

      • Price: US$ 55.00
    • Rib-knit skirt in organic/recycled cotton - mole/melange

      Knit skirt

      • Price: US$ 105.00
    • Rib-knit skirt in organic/recycled cotton - boysen berry

      Knit skirt

      • Price: US$ 105.00
    • Rib-knit skirt in organic/recycled cotton - cobalt blue

      Knit skirt

      • Price: US$ 105.00
    • Rib-knit skirt in organic/recycled cotton - monstera

      Knit skirt

      • Price: US$ 105.00
    • Rib-knit skirt in organic/recycled cotton - black

      Knit skirt

      • Price: US$ 105.00
    • “Ellen” striped/solid-colored jersey tunic in organic cotton/modal - cinnamon/patterned

      Ellen jersey tunic

      • Price: US$ 85.00
    • “Ellen” striped/solid-colored jersey tunic in organic cotton/modal - red cabbage

      Ellen jersey tunic

      • Price: US$ 85.00
    • “Ellen” striped/solid-colored jersey tunic in organic cotton/modal - ink blue/patterned

      Ellen jersey tunic

      • Price: US$ 85.00
    • “Ellen” striped/solid-colored jersey tunic in organic cotton/modal - indigo green

      Ellen jersey tunic

      • Price: US$ 85.00
    • “Ellen” striped/solid-colored jersey tunic in organic cotton/modal - black/patterned

      Ellen jersey tunic

      • Price: US$ 85.00
    • “Hillevi” square floral shawl in viscose/wool - dark aubergine

      Hillevi shawl

      • Price: US$ 58.00
    • “Hillevi” square floral shawl in viscose/wool - ink blue

      Hillevi shawl

      • Price: US$ 58.00
    • “Hillevi” square floral shawl in viscose/wool - black

      Hillevi shawl

      • Price: US$ 58.00
    • Solid-colored yoga pants in organic cotton/spandex jersey - dark0SP0aubergine

      Jersey pants

      • Price: US$ 85.00
    • Solid-colored yoga pants in organic cotton/spandex jersey - indigo blue

      Jersey pants

      • Price: US$ 85.00
    • Solid-colored yoga pants in organic cotton/spandex jersey - artemisia

      Jersey pants

      • Price: US$ 85.00
    • Solid-colored yoga pants in organic cotton/spandex jersey - grass green

      Jersey pants

      • Price: US$ 85.00
    • Solid-colored yoga pants in organic cotton/spandex jersey - black

      Jersey pants

      • Price: US$ 85.00
    • Solid-colored yoga pants in organic cotton/spandex jersey - red0SP0cabbage

      Jersey pants

      • Price: US$ 85.00
    • “Sylvi” fine-knit skirt in organic cotton/wool - dark aubergine

      Sylvi knit skirt

      • Price: US$ 85.00
    • “Sylvi” fine-knit skirt in organic cotton/wool - amaryllis/dark aubergine

      Sylvi knit skirt

      • Price: US$ 85.00
    • “Sylvi” fine-knit skirt in organic cotton/wool - Pacific blue/aqua green

      Sylvi knit skirt

      • Price: US$ 85.00
    • “Sylvi” fine-knit skirt in organic cotton/wool - dark olive

      Sylvi knit skirt

      • Price: US$ 85.00
    • “Sylvi” fine-knit skirt in organic cotton/wool - grey/melange

      Sylvi knit skirt

      • Price: US$ 85.00
    • Artist’s blouse in cotton/linen with pintucks - natural

      Woven artist’s blouse

      • Price: US$ 105.00
    • Artist’s blouse in cotton/linen with pintucks - dark agate red

      Woven artist’s blouse

      • Price: US$ 105.00
    • Artist’s blouse in cotton/linen with pintucks - storm purple

      Woven artist’s blouse

      • Price: US$ 105.00
    • Artist’s blouse in cotton/linen with pintucks - light carbon black

      Woven artist’s blouse

      • Price: US$ 105.00
    • Artist’s blouse in cotton/linen with pintucks - brass

      Woven artist’s blouse

      • Price: US$ 105.00
    • Artist’s blouse in cotton/linen with pintucks - black

      Woven artist’s blouse

      • Price: US$ 105.00
    • Striped long-sleeved top in organic cotton - cinnamon/hydrangea

      Essential striped top

      • Price: US$ 69.00
    • Striped long-sleeved top in organic cotton - orange/ginger

      Essential striped top

      • Price: US$ 69.00
    • Striped long-sleeved top in organic cotton - amaryllis/mild blue

      Essential striped top

      • Price: US$ 69.00
    • Striped long-sleeved top in organic cotton - aubergine/ginger

      Essential striped top

      • Price: US$ 69.00
    • Striped long-sleeved top in organic cotton - hydrangea/indigo blue

      Essential striped top

      • Price: US$ 69.00
    • Striped long-sleeved top in organic cotton - indigo blue/mild blue

      Essential striped top

      • Price: US$ 69.00
    • Striped long-sleeved top in organic cotton - light bottle green/black

      Essential striped top

      • Price: US$ 69.00
    • Striped long-sleeved top in organic cotton - black/aubergine

      Essential striped top

      • Price: US$ 69.00
    • “Wilma” striped, dotted and solid-colored cardigan in lambswool - natural melange/striped

      Wilma cardigan

      • Price: US$ 105.00
    • “Wilma” striped, dotted and solid-colored cardigan in lambswool - mole melange/patterned

      Wilma cardigan

      • Price: US$ 105.00
    • “Wilma” striped, dotted and solid-colored cardigan in lambswool - dark agate red/melange

      Wilma cardigan

      • Price: US$ 105.00
    • “Wilma” striped, dotted and solid-colored cardigan in lambswool - storm purple/melange

      Wilma cardigan

      • Price: US$ 105.00
    • “Wilma” striped, dotted and solid-colored cardigan in lambswool - dark jade/patterned

      Wilma cardigan

      • Price: US$ 105.00
    • “Wilma” striped, dotted and solid-colored cardigan in lambswool - black/striped

      Wilma cardigan

      • Price: US$ 105.00
    • Solid-colored velour cardigan in organic cotton/recycled polyester - aubergine

      Velour jacket

      • Price: US$ 105.00
    • Solid-colored velour cardigan in organic cotton/recycled polyester - Pacific blue

      Velour jacket

      • Price: US$ 105.00
    • Solid-colored velour cardigan in organic cotton/recycled polyester - tea tree

      Velour jacket

      • Price: US$ 105.00

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    So just what are essential pieces? For us, they include knit sweaters, wonderfully wearable jersey dresses, comfy pants and soft leggings. All made in high-quality natural materials that will last for years to come. These timeless styles are beloved by customers of all ages and body types! Essential garments have simple lines and come in solid colors and classic patterns like stripes, dots and flowers. They’re easy to wear and easy to pair – with our essentials, you can mix and match an outfit for any occasion.

    How do you build a great essential wardrobe? When building an essential wardrobe, it’s always best to begin with favorite pieces that are already in your closet. Maybe you have a few dresses that you love to wear – and want to wear in different contexts? To make your dresses more versatile, try a pair of patterned or plain leggings, plus a cardigan, slip, and a lightweight long-sleeved top. Pick your leggings based on the occasion (casual or celebration), add a cardigan when the weather calls for something warmer, and if you like layering, then add a slip and top as fabulous details under the dress.

    Another way to build your essential wardrobe is to start from three keywords: timelessness, quality and versatility. In other words, invest in high-quality pieces that never go out of style and that you can pair with anything. For example: a pair of black leggings, a cardigan in a solid color or classic pattern, a comfy dress, straight-leg pants and a light, breezy top in your favorite color. Once these options are in your closet, you can add more unique pieces. The essentials are the foundation, while your unique favorites add a pop of contrast for a finished look filled with personality, for both special and casual occasions!