A video with a purple background with watercolour butterflies in different colours. Three of the butterflies are flying across the picture.

Dive into our world of butterflies
Can you hear the sound of wings? Here, you can discover the inspiration behind the ideas, watercolors and designs. Watch exciting videos in which some of the main characters from our butterfly world talk about their relationship to nature’s little heroes.

 

 

 

In this video, Gudrun is sitting in her studio painting butterflies in watercolours.

When patterns get wings
Follow along as Gudrun picks up the watercolor brush and brings these winged friends to life. Which watercolor shade is her favorite? Press play and see for yourself.

 

 

 

In this video, Pia, a designer at Gudrun Sjödén, is sitting at her desk telling us about her ‘Blue Hour’ collection.

Nighttime heroes
Hear Pia talk about the inspiration behind the collection “The Blue Hour,” featuring diligent moths.

 

 

 

In this video, we meet Gudrun Sjödén’s ambassador Philippa Vine in an outdoor setting.

Hand in hand with nature
Hear Philippa Vine, a seasonal chef with a love for nature’s bounty, share what butterflies mean to her.

 

 

 

In this video, Gudrun Sjödén’s ambassador Madame Kolibri is sitting in her outdoor space making butterfly pendants.

From pupa to butterfly
Meet nature-lover Madame Kolibri and hear her story of personal development, inspired by the butterfly’s transformation.

 

 

 

An ever-changing style

Style that keeps evolving
Meet Karoline and discover how butterflies inspire her personal style—where color, movement, and transformation come to life.

 

 

 

A close-up of a blue butterfly resting on a hand.

Get up close
Follow along to the Butterfly House in Haga, Stockholm, where we meet a butterfly expert amid all the fluttering wings and lush greenery.

 

 

 

Explore the butterfly collection:

Women wearing colorful, butterfly-patterned Gudrun Sjödén outfits in both outdoor and decorative settings.

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Are you a #gudrunista? 

Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! Need inspiration? Find more colorful gudrunistas here »

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