Prepare yourselves for an exciting fusion of India, Sweden and Iceland. Our designer Parvathy comes from India, has moved to Sweden and is fascinated by Iceland – even though she’s never been there! But she’s spent hours pouring over photos from this breathtaking island in the North Atlantic Ocean. The real source of inspiration has been the colours. From grey lava to yellow-green phosphors and the fiery red volcanoes.
Wool and organic cotton patterned clothes
Birta blouse
Tone-on-tone embroidery with lots of beautiful detailing.
View here »
Ylfa
Small flowers inspired by the ground-hugging plants of the Arctic.
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Dark petrol
Parvathy was probably thinking of the rainbow of colours produced by petrol on the surface of water. Hence the name of the colour, perhaps?
Emelia sweater » / Helga skirt »
Earthy colours with accents of red lava.
Katla velour dress »
Shop the collection
Looking for your favourite colour? There are more colours than those you see here! Click on the product to view all the colours, learn more about our fabrics, fits, etc.
Magical natural beauty that inspires
Volcanoes and hot springs bubble and hiss across the Icelandic landscape which is constantly being reshaped. The fascinating scenery set the rather dramatic tone of this collection with a pattern of mosses, lichens and small flowers. Iceland has a tradition of embroidery, which we incorporated in several of our woven pieces and added as subtle decorative touches to jersey creations too. Mix and match with our wonderful knitted cardigans. The palettes are earthen tones with lava red accents, and petrol green and blue.
Are you a #gudrunista?
Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! Need inspiration? Find more colorful gudrunistas here »
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