Two women posing by a rock face next to water, wearing clothes and accessories from Gudrun Sjödén’s 2025 Winter collection.
A woman wearing knitted accessories from Gudrun Sjödén.

Take-2 prices
Stock up on warm details.  
Shop take-2 prices »

 

 

Two women standing next to each other wearing velour clothes from Gudrun Sjödén.

Warm velour
Simultaneously cozy and elegant styles.  
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A collage showing women wearing knitwear from Gudrun Sjödén. The collage includes a standout image of a knitted beret from Gudrun Sjödén.

Soft stitches
Knits to keep you warm when the wind is crisp and cold.
More knitwear »

 

 

Store opening

Celebrate our new store in Paris with us!  
Read more here »

 

 

A woman wearing layers of grey clothes from Gudrun Sjödén.

Club price
Discover the season’s club prices.  
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A collage showing various green images and items that are connected in different ways to Gudrun Sjödén.

Have you read it yet?
Shades of green are in focus in the latest Spirit of Gudrun.  
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A table laid with home textiles from Gudrun Sjödén’s Home collection.

Graphic patterns
Rustic and playful at the same time.  
The complete homeware collection »

 

 

Pair with essentials

 

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    Swedish design with a colorful soul

    Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.